---------------------------------

The top beauty guide for fashionable women
Exceptionally practical information that brings the shopping mall to you
RAYLI FASHION & BEAUTY
Providing you with easy-to-learn skills about matching clothes, beauty, and life, making you more attractive,
conident, and impressive
好感女孩首选的扮美工具书
仿佛将shopping Mall立于纸上，超强的实用性让你与时尚零距离
《瑞丽服饰美容》给好感女孩
一学就会的服装潮流、美容技巧和生活关怀
让你变得更加可爱、美丽、自信，如生活中的阳光，赢得所有人的好感
我们的定位—
WE WANT TO BE KNOWN AS
RAYLI  FASHION & BEAUTY
Our positioning
2
这是一本影响力最大的流行百科全书，每
月为100万读者带去服饰美容的实用潮流
中国时尚杂志NO.1
RAYLI FASHION & BEAUTY
The Top Fashion Magazine in China
The most inluential encyclopedia of fashion,Each
month offers one million readers practical and
latest fashion and beauty

---------------------------------

4
Fashion:  Immediately work pairing skills
The useful pairing tips dress you in the latest styles, and enable you to ind the suitable one from diverse selections
Beauty:  Easy-to-learn beauty tips
Making it easy for you to choose among numerous beauty products and skills, improving your appearance with
great ease
Life: Easy-to-learn tips for healthy living
Evoking an impressive lifestyle inside out, making us your ideal companion
立竿见影的搭配诀窍
实用的潮流搭配技巧，
把流行轻松穿上身，丰
富的造型参考，总有适
合读者的一款
FASHION
一学就会的美容妙招
在众多的美容产品和技
巧中拨云见日，跟着我
们变美就是这么容易
 BEAUTY
轻松掌握的健康生活
唤醒读者由内而外的好
感生活，我们是读者最
要好的闺密
 LIFE
WHAT HAS MADE US SO POPULAR
FOR THE PAST 17 YEARS? 17年来，是什么让我们深受欢迎?
因为我们有

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6
                WHAT  YOU CAN EXPECT  IN 2012
New Practicality
We’re engaging international trends, domestic and overseas experts, and talents surrounding us, bringing readers
an extremely practical fashion experience
Fantastic Brochures
Beauty Awards Supplement + Anniversary Double Issue + Beauty Products Special …equal price with more
contents, enjoying a reading feast!
RAYLI BEAUTY AWARDS
Building on the positive commentary of the 1st event, the 2nd RAYLI BEAUTY AWARDS will select the most
inluential and authoritative beauty products in China
《AR》
gazine featuring illustrations of professional and fashionable hairstyles, a must-have for modern ladies aged
from 20 to 30 looking for exquisite hairstyles
2012RAYLI FASHION & BEAUTY
我们又将带来怎样的惊喜？
MORE PROFESSIONAL   新实用性
海纳国际潮流、海内外专家，与民间达人，为读者带来实用性超强的潮流体验
SPECIAL ISSUE   精彩别册
美容大赏副刊+周年双刊+美妆品别册……
一样的价钱，更多的内容，送给读者的饕餮大餐！
MARKETING EVENTS   瑞丽美容大赏
好评如潮，第二届瑞丽美容大赏，选出中国最具影响力和权威性的金牌美妆品
《AR》 《瑞丽新发型》
精致生活必备，专业时尚美发专刊，每季出版，为20岁到30岁的时尚女性带去唯美发型

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8
深爱《瑞丽服饰美容》的读者，是对时尚最渴望的女孩，
是希望自己更美丽、更聪明、更有实力的女孩，
是最愿意为美丽买单的女孩
Readers who love RAYLI FASHION & BEAUTY are girls craving for
fashion, desiring to become more beautiful, intelligent and inluential,
and willing to pay for beauty
我们拥有
年轻时尚的读者
RAYLI FASHION & BEAUTY
OUR READERS  ARE SO FASHION
年轻、时尚、靓丽的女孩
young, fashionable and beautiful women
They are college female students and o

---------------------------------

9
1200
1500
1800
900
600
300
米娜
mina
169
拥有庞大的读者群，在高端读者中更显优势地位
数据来源：新生代市场监测机构中国市场与媒体研究2011(秋) / 中国新富市场与媒体研究（H3）2011  单位：千人
Source: China Marketing & Media Study Autumn 2011 / China New Rich Marketing and Media Study (H3) 2011, Sinomonitor International  
Unit: 1,000 readers
With A Large Readership & Enjoying Competitive Edge Especially Among High-end Readers
0瑞丽服饰美容
RAYLIFASHION&
BEAUTY
时尚伊人
COSMOPOLITAN
昕薇
ViVi
米娜
mina
悦己
SELF
156
CMMS 2011A
659
1,871
658562
249
瑞丽服饰美容
RAYLIFASHION&
BEAUTY
世界时装之苑
ELLE
时尚伊人
COSMOPOLITAN
昕薇
ViVi
悦己
SELF
600
800
400
200
0
2011 H3
353
847
218217186
文化程度Education
平均月收入 Average Monthly Earnings (RMB)
职业 Profession
3%10%
24%
22%
41%8%
10%
32%
50%
5%
45%
36%
14%18%
34%
24%
11%
6%4%
3%
18岁以下
30～35岁
23～29岁
18～22岁
35岁以上
3000元以下
8000元以上
5001～8000元
3001～5000元
大专以下
Below Associate
大学本科
Bachelor
大专
Associate
大学本科以上
Beyond Bachelor
高级白领
Senior White Collar
普通职员
Ordinary Employee
学生
Student
政府公务员
Civil  Servant
自由职业者
Freelance
其他
Other
私营业主
Private Business Owner
年龄 Age
                     REAdERshiP  CoMPosition
RAYLi FAshion & BEAUtY
世界时装之苑
ELLE
读者构成

---------------------------------

10
瑞丽服饰美容
RAYLI FASHION
& BEAUTY
昕薇
ViVi
时尚伊人
COSMOPOLITAN
悦己
SELF
世界时装之苑
ELLE
米娜
mina
每年在购买时尚服饰上的支出超过10,000元
Spending over RMB 10,000
on fashions each year
3821491081078284
每年在购买手提包上的支出超过5,000元
Spending over RMB 5,000
on bags each year
27412580767474
每年在购买时尚女鞋上的支出超过5,000元
Spending over RMB 5,000
on shoes each year
28311788746172
每年在购买首饰上的支出超过6,000元
Spending over RMB 6,000
on jewels each year
350161861137471
最新购买的手表价格超过3,000元
Having recently bought a watch
worth over RMB 3,000
1618237634540
过去一年购买护肤化妆产品总支出超过5,000元
Having spent over RMB 5,000
on cosmetics in the previous year 
30912481786982
过去一年购买数码产品的总支出超过10,000元
Having spent over RMB 10,000
on digital products in the previous year
27612160885360
每年花在美容院做美容的费用超过3,000元
Spending over RMB 3,000
in beauty salons each year
27211377745953
每年花在旅行上的费用超过10,000元
Spending over RMB 10,000 on travel each
year
4701921321329996
过去一年在休闲娱乐方面的支出超过3,000元
Having spent over RMB 3,000 on leisure and
entertainment activities in the previous year
31113792806675
瑞丽服饰美容
RAYLI FASHION & BEAUTY
昕薇
ViVi
时尚伊人
COSMOPOLITAN
悦己
SELF
世界时装之苑
ELLE
米娜
mina
社会地位方面处于中高阶层及以上
At or above middle-and-upper class
in terms of social status
2079478623835
收入方面处于中高阶层及以上
At or above middle-and-upper class
in terms of incomes
2209972594745
消费水平方面处于中高阶层及以上
At or above middle-and-upper class
in terms of consumption
2239663614645
数据来源：新生代市场监测机构中国新富市场与媒体研究（H3）2011，女性   单位：千人
Source: China New Rich Marketing and Media Study (H3) 2011, female, Sinomonitor International   Unit:1000 readers
中高阶层读者数量远多于其他刊物
More middle-and-upper class readers than other publications
读者的时尚产品消费能力更加强劲
Readers with stronger consumption capacities on fashion products

---------------------------------

12
瑞丽拥有全国最强大的期刊营销系统。
遍及全国的62,000多家销售、展示终端，使瑞丽实现了对中国地级以上市场
和发达县级市场的全面有效覆盖
《瑞丽服饰美容》月发行量1,380,000册
Monthly Circulation of RAYLI FASHION & BEAUTY 1,380,000 (copies)
省份  Province发行量比例
Share of Circulation省份  Province发行量比例
Share of Circulation
北京  BEIJING18.2%云南省  YUNNAN1.6%
上海  SHANGHAI15.9%黑龙江省  HEILONGJIANG1.4%
江苏省  JIANGSU9.1%河北省  HEBEI1.3%
广州  GUANGZHOU8.5%江西省  JIANGXI1.3%
浙江省  ZHEJIANG8.2%吉林省  JILIN1.0%
辽宁省  LIAONING4.6%安徽省  ANHUI1.0%
四川省  SICHUAN4.5%福建省  FUJIAN1.0%
湖北省  HUBEI3.8%广西壮族自治区  GUANGXI0.7%
天津  TIANJIN2.8%新疆维吾尔自治区  XINJIANG0.5%
重庆  CHONGQING2.5%山西省  SHANXI0.5%
湖南省  HUNAN2.5%内蒙古自治区  INNER MONGOLIA0.4%
广东省(除广州)  GUANGDONG2.3%贵州省  GUIZHOU0.4%
山东省  SHANDONG2.0%甘肃省  GANSU0.2%
陕西省  SHAANXI1.9%宁夏回族自治区  NINGXIA0.1%
河南省  HENAN1.7%青海省  QINGHAI0.1%
Rayli is equipped with the most powerful distribution system of all periodicals in China. Its 62,000
outlets enable Rayli to effectively cover all markets above the prefecture and country level within
the PRC
70%
9%10%
5%2%2%1%
1%
报摊报刊亭
Newsstand and Kiosk
地铁
Subway
连锁超市
Chain Supermarket
读者订阅
Subscription
机场
Airport
其他渠道
Other Channel
宾馆、饭店、写字楼
Hotel、Restaurant、Ofice Building
书店
Bookstore
DISTRIBUTION
RAYLI FASHION & BEAUTY
发行

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14
Building on the success of the irst session, a sensation renowned as the most comprehensivs, professional and precise annual cosmetics
competition,  the “ 2012 RAYLI BEAUTY AWARDS”  is again raising an enthusiasm for cosmetics!
Features: comprehensive, professional, and precise
Selection Method: product trials, online votes, microblogging interactions, and expert reviews
Awards: 60 annual awards for cosmetics marketed from September 2011 to August 2012; 10 special awards including Most Favored Brand of the
Year, Chinese Brand of the Year and Expert Choice Award
Results: All nominated products will be introduced in the dedicated publication – RAYLI BEAUTY AWARDS TOP 10; all the award-winning
products will be presented in the Golden Cosmetics Almanac, providing comprehensive shopping guide to readers
Complete Support:RAYLI FASHION & BEAUTY 4 double issues + 4 special issues, offering in-depth event coverage
RAYLI FASHION & BEAUTY oficial Weibo, promoting interaction throughout the event
Rayli.com – a platform for interaction between brands and website visitors A variety of off-line events promoting face-to-face interaction between
brands and readers
Award Ceremony: The 2012 RAYLI BEAUTY AWARDS will be held in Shanghai in October 2012, a gala of audio and visual enjoyment featuring
red carpet laying, wine tastings, and dinner parties, with participation by celebrities
金牌杂志  金牌美妆 
万件全球美妆名品、千万读者共同参与、顶级美容专家评定
Golden Magazine, Golden Styles
Thousands of global beauty products, Participation by millions of readers, Evaluations from top beauty experts
瑞丽美容大赏继第一届成功举办，引起业界强烈反响，被誉为最广泛、最专业、最精准的
年度美妆品评选活动后，2012年第二届瑞丽美容大赏再掀美容狂潮！
活动特色：广泛性、专业性、精准性
评选方式：产品试用、网络投票、微博互动、专家评定
奖项设置：2011年9月到2012年8月上市化妆品分类别60项年度大奖
年度特别美容人气品牌奖、年度特别中国品牌奖、年度特别专家推荐奖等10大特别奖项
结果呈现：入围产品出版《瑞丽美容大赏TOP10》专集；获奖产品出版《金牌美妆图鉴》专刊，全面为读者提供消费指南
全方位支持：《瑞丽服饰美容》4本双刊+4本专集，全面深度追踪报道
《瑞丽服饰美容》官方微博，全程互动推广
瑞丽女性网产品库实现品牌产品与网友立体互动
线下系列推广活动，形式多样，品牌与读者零距离互动平台
颁奖典礼：2012年10月，举办2012瑞丽美容大赏大型颁奖典礼活动，红毯、酒会、晚宴，名流云集，
精彩纷呈的视听盛宴
市场活动
RAYLI FASHION & BEAUTY
MARKETING EVENTS
       瑞丽美容大赏
国内最具公信力美妆排行榜     美妆风暴再度来袭，我选我美丽！
The List of Most Trustworthy Beauty Products in China
“2012 RAYLI BEAUTY AWARDS” again brings enthusiasm for beauty products  My Beauty, My Choice!
2012 RAYLI BEAUTY AWARDS2012

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15
MARKETING EVENTS
RAYLI BEAUTY AWARDS Key Promotions
“RAYLI BEAUTY AWARDS” TV
With “RAYLI BEAUTY AWARDS” expert panel, senior Rayli editors, and dedicated RAYLI FASHION & BEAUTY models, the Beauty Classroom,
available at all major video websites, will create enthusiasm for beauty products online
“RAYLI BEAUTY AWARDS” experts, blogs/microblogging of talents
Consisting of internet-popular specialists and inluential industry insiders, the panel will assess the products and recommend its favorite choices
Special Brand Promotions
“RAYLI BEAUTY AWARDS, Accompanied by Brand Names, Appreciate Beauty”: together with grassroots lead commentators, RAYLI guides
you in the tour of the brand-name laboratories or lagship stores, exploring unique ingredients or technologies, interviewing key igures, and
introducing brand origins. The event will be fully covered in the magazine as well as broadcast online via video presentations
“I’m RAYLI BEAUTY AWARDS VIP”: selected readers will be invited to participate in product experiencing events or press conferences and
receive VIP services. The event will be fully covered in the magazine as well as broadcast online via video presentations
市场活动
RAYLI FASHION & BEAUTY
《瑞丽美容大赏》重要推广
《瑞丽美容大赏》TV 
瑞丽美容大赏专家团+瑞丽资深编辑+《瑞丽服饰美容》专属模特，精华浓缩美妆课堂，掀起网络美妆热潮。在各
大视频网站进行发布
《瑞丽美容大赏》专家、达人博客/微博团
网络人气王、行业内重要美妆推手组成达人评审团，进行产品使用评价及爱用品推荐
品牌特别企划活动
“瑞丽美容大赏，相约品牌、见证美丽”
瑞丽带领草根意见领袖，参观品牌实验室或旗舰店、探访品牌产品独特成分或技术、采访品牌关键人物、介绍品牌
起源故事，杂志、网络、视频全程进行记录
“我是瑞丽美容大赏VIP”
瑞丽邀请特别读者，参加品牌的产品体验或新品发布会，全程享受特别VIP服务，杂志、网络、视频全程进行记录
2012瑞丽美容大赏 美妆系列沙龙
城市：北京、上海、广州、杭州、成都等
时间：4～7月
活动场地：美妆品柜台、时尚会所等
活动内容：美丽沙龙、主题体验、产品试用等
2012瑞丽美容大赏 全国巡展
城市：北京、上海、广州
时间：4～7月
活动场地：商场
活动内容：美妆课堂、产品试用、读者投票、购买优惠等
2012 RAYLI BEAUTY AWARDS Salons
Cities:Beijing,Shanghai,Guangzhou,Hangzhou, Chengdu, etc.
Dates: April – July
Venues: cosmetic counters, fashion clubs, etc.
Activities: beauty salons, theme experiences, product trials
2012 RAYLI BEAUTY AWARDS Tour
Cities: Beijing, Shanghai, Guangzhou
Dates: April – July
Venues: Shopping Malls
Activities: beauty classrooms, product trials, reader voting, discount
purchases, etc.

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16
全年战略性合作
冠名“瑞丽美容大赏”颁奖典礼
冠名单次“瑞丽美容大赏”美妆沙龙（课堂）活动
冠名“瑞丽美容大赏”品牌特别企划活动
冠名单次“瑞丽美容大赏”TV视频
参与“瑞丽美容大赏”影视媒体节目合作
参与“瑞丽美容大赏”美妆名博及微博系列推广
《2012瑞丽美容大赏获奖产品》专刊赞助
“瑞丽美容大赏”颁奖典礼礼品赞助
“瑞丽美容大赏”线下读者试用产品及投票评选礼品赞助
《金牌美妆图鉴》特殊包装赞助
品牌合作方式
Way of Cooperation
市场活动
RAYLI FASHION & BEAUTY
MARKETING EVENTS
Year-round Strategic Cooperation
Title sponsorship for one “RAYLI BEAUTY AWARDS” beauty salon (classroom)
Title sponsorship for special “RAYLI BEAUTY AWARDS” brand promotions
Title sponsorship for one “RAYLI BEAUTY AWARDS”TV broadcasting
Participation in “RAYLI BEAUTY AWARDS”-titled movie and TV programs
Participation in “RAYLI BEAUTY AWARDS”-titled cosmetics blogs and Weibo promotions
Sponsorship for the 2012 RAYLI BEAUTY AWARDS special issue
Gift sponsorship for RAYLI BEAUTY AWARDS ceremony
Gift sponsorship for RAYLI BEAUTY AWARDS off-line readers' product trials and voting
Sponsorship for Golden Cosmetics Almanac packaging

---------------------------------

17
瑞丽360度整合营销，整合集团所有平面刊物、新媒体、数据库及富有瑞丽特色的线下活动资源于一体，为
你提供有效、专业的时尚类媒体推广咨询服务，策划富有创意的跨媒体互动整合推广方案，并负责全案执
行。相信整合营销将为你的媒体推广注入全新的生命力！
By consolidating all Rayli's printed, new media, database and other off-line resources, the 360 Integrated
Marketing offers productive and professional consulting services for fashion advertising, and designs and
implements creative cross-media campaigns. We believe that our integrated marketing strategies will invigorate
your media image!
 MARKETINGINTERGRATED
360
o 整合营销
联名信用卡
数据营销
Co-brandedCredit Card Data Marketing
电子邮件直投
EDM
信件直投
DM
沙龙
Salon
讲堂
Lecture
派对
Party
路演
Roadshow
走秀
Shows
产品代言
Product
Endorsement
大片拍摄
Photo-shooting
网站
Website
手机无线
Mobile Wireless
电子杂志
E-Zine
男性时尚类
Men's Fashion
家居类
Home & Living
女性时尚类
Women's Fashion
电子媒体
Electronic
Media
平面媒体
Print Media
数据库
Database
模特经纪
Model
Agent
活动
Event360°整合营销
Integrated
Marketing

---------------------------------

18
CASE案例
网络申请达人推荐
杂志软文
杂志硬广
杂志硬广
达人BLOG宣传
兰蔻奇迹薄纱粉底液
TEINT MIRACLE奇迹薄纱粉底液，10年研发以及7项专利，LANCOME兰蔻带来首款可再现完美肌肤AURA迷人光彩的
粉底产品。瑞丽与兰蔻再度携手，打造王牌产品的强势口碑效应。瑞丽专属模特，瑞丽达人团，抢先试用，助推
网络强势口碑热潮，上百万浏览量，数十万网友互动，感受兰蔻新品粉底液。同时2万份粉底液5天体验小礼包独
家放送，让瑞丽的网友及读者体验两分钟光彩底妆的魅力
读者专家
兰蔻专享试用
LANC?ME TEINT MIRACLE
10 years of research completed and 7 patents pending, LANC?ME has invented its 1st foundation, with Aura-
Inside? technology, that recreates the natural light of perfect skin. Again, Rayli and LANC?ME are together
intensively campaigning for a star product. Trials with Rayli's dedicated models and talent team have initiated
a strong publicity online, with millions of hits and participation by hundreds of thousands of enthusiasts.
Meanwhile, 20,000 bags of free samples for 5-day use were distributed to readers and online fans for a 2-minute
enjoyment of perfect complexion

---------------------------------

19
ADVERTISEMENT
专属制作团队
日本、北京、上海——三地策划队伍和拍摄队伍   
专属模特
Ayuki、王翔、康乐、洛瑶、杨姗姗、娜依、贾芳、杨璐、张予熙
新丝路、龙腾精英、东方宾利等知名模特经纪公司的中外名模
外籍模特：香里奈、森绘里香、KATE MA等
中外明星名人特邀出镜
我们创作遵守的四个惯例
拥有独家的创意
产品可以通过瑞丽的品牌效应更具吸引力
我们的任何方案都必须为品牌带来利益
充满激情和影响力
Exclusive innovative & creation team
Planning and shooting teams in three fashion centers Shanghai — Beijing — Japan
Exclusive Models
Ayuki, Wang Xiang, Kang Le, Luo Yao, Yang Shanshan, Nayi, Palizhati, Jia Fang, Yang Lu, Zhang Yuxi
Chinese and overseas top models of famous model broker companies such as Xinsilu, Long teng and China Bentley etc.
Overseas models: Karina, Mori Erika, Kate Ma etc.
Specially invite stars and celebrities of China and foreign countries to be as guest models
Our principals
Exclusive creative ideas
Brands become more visionary attractive through our magazines
Our content will be beneiciary to brands
Passion
广告策划Planning
Most creative planning team
Unmatched models
Best solutions
Most practical approach to readers
Innovative product illustration
All-new and distinguished perspective
Best positioned to beneit clients
最有创意的策划团队
独一无二的专属模特
以最为贴切的方案完成选题
以实用为首要贴近读者
以最独特新颖的方式阐释产品特点
以大胆创新的视角独拔头筹
以精准确切的定位为客户带来最大效益

---------------------------------

20
CASE案例
独特新颖的策划思路
充分了解客户需求，迎合客户品牌形象。甜美、清新的设计理念，独树一帜的设计思
路，创新、独特的设计方向，用最具吸引力的方式向读者展示产品的特点
Creative strategies
Cater to brand image with a clear understanding of clients'needs
With refreshing concepts, distinctive ideas and creative designs, deeply impress readers
与国际大牌的鼎力合作
双方共同借助对方的影响力，提升知名度。使读者更加认可产品，达到双赢的成效
Cooperation with global magnates
Boost popularity for each other。Better educate readers and create win-win situation
专属模特的活力展现
由瑞丽团队专业打造的模特队伍。
为品牌定制风格一致的宣传形象。
进一步拉近与读者的距离
Professional Rayli models uniformly
represent clients and deeply touch readers
Excellence of dedicated models
各界明星的倾心演绎
我们会为品牌接洽符合品牌形象的明星，增加品牌的影响力与知名度。国内外知名明星
的加入，使得产品备受读者认可与信赖
Interpretation by celebrities
Engagement of best stars boosts brand inluence and fame. Endorsement by worldwide celebrities improves product
credibility among readers
为品牌量身定制完美专属方案
用最贴切、新颖、生动的特殊形式，跟软文相结合为产品提供一个完美的展示平台，将
产品理念全面、凸显重点、活泼地展现到读者面前
With the most appropriate, original, vivid and unique advertorials, we offer products a perfect platform that highlights
their concepts in a comprehensive and lively way in front readers
Perfectly customized schemes

---------------------------------

22
广告优势
ADVERTISING                       ADVANTAGES
The largest Fashion Media Client's Database – Rayli Users Database
The database consists of Rayli magazine subscriptions, users of Rayli.com, the Rayli co-branded credit card,
Leon MoneyLink card and the Rayli business travel card. It features abundant, complete and accurate user
information, which is highly dynamic and can be further segmented. It helps advertising clients reach out target
groups in an accurate and eficient way, in order to do all forms of publicity or carry out market surveys related
to their products or services
Cross-media Multi Marketing Channels – Rayli New Media, Sharing the Fashionable Life Community of
Interaction
Rayli owns the biggest fashion portal website within the Chinese-speaking community, the individualized
fashion life community, quality e-magazine and the interactive mobile media for metropolitan women, covering
the most influential new media platforms with strong force and millions of metropolis ladies. With the
integration of multi media and the expressive force of rich media, Rayli provides clients with comprehensive
and cross-media support, thus making advertising more effective and becoming the best channel for numerous
brands to “win” the target consumers
拥有华语圈最大的时尚女性门户、个性化风尚生活社区、全方位优质资讯电子杂志专刊和都市女性专属随时互动的手机媒体等多种
媒体形式，覆盖中国最有影响力的强势新媒体平台及千万都市女性群体。多媒体整合形式加富有创意性的互动表现力，为客户提供
全方位、跨媒体的营销支持，广告效果显著增强，成为众多品牌“赢得”目标消费者的绝佳营销渠道
跨媒体营销立体通路
——瑞丽新媒体 共享互动风尚生活圈
千人成本
196元，低于同类杂志 （以内页整版为例，目标人群为18～35岁女性）
Cost Per Thousand: Rayli’s cost of RMB 196 per thousand readers is lower than that spent by its counterparts in
the domestic market  (this cost is that for a full page advertisement targeting female readers aged 18~35)
瑞丽服饰美容
RAYLI FASHION & BEAUTY
昕薇
ViVi
时尚伊人
COSMOPOLITAN
世界时装之苑
ELLE
米娜
mina
悦己
SELF
内页刊例（元）
Full Page (RMB)238,000145,200345,000308,000140,000219,000
千人成本（元/千人）
Cost Per Thousand(RMB)1962998399751,0451,237
数据来源：新生代市场监测机构中国市场与媒体研究2011（秋） 
Source: China Marketing & Media Study Autumn 2011, Sinomonitor International
由瑞丽系列期刊群读者，瑞丽女性网网民，瑞丽各类活动报名会员，瑞丽联名信用卡、男人风尚灵通卡、瑞丽商务旅行卡用户共同
构成；具有数量庞大、用户资料详尽、信息准确、可细分性和活跃程度高的特点，可协助广告主准确快速地触达目标人群，以进行
有关产品或服务的各种形式广告宣传及市场调查研究
中国最大的时尚媒体客户数据库
——瑞丽用户数据库

---------------------------------

23
注：若广告客户指定广告位置，则须加收广告费用的20％
Notes: An extra 20% of the advertising rates will be charged should clients speciically require certain positions
ADVERTISING   QUOTATION广告价格
2012年主刊广告价格及版位Advertising Rates and Positions, 2012
版位Position 价格(元)Rate(RMB) 价格(美元)Rate(USD)
封面折页Cover Gatefold1,350,000211,500
服装第一跨页First Double Page Spread of Fashion750,000117,500
服装第二跨页Second Double Page Spread of Fashion700,000109,700
服装第三跨页Third Double Page Spread of Fashion650,000101,800
化妆品第一跨页First Double Page Spread of Cosmetics800,000125,300
化妆品第二跨页Second Double Page Spread of Cosmetics780,000122,200
化妆品第三跨页Third Double Page Spread of Cosmetics720,000112,800
目录前跨页Double Page Spread before Table of Contents720,000112,800
目录旁页一First full Page Facing Table of Contents430,000 67,400
目录旁页二Second full Page Facing Table of Contents420,000 65,800
目录旁页三Third full Page Facing Table of Contents410,000 64,200
目录旁页四Fourth full Page Facing Table of Contents400,000 62,700
目录旁页五Fifth full Page Facing Table of Contents400,000 62,700
目录间跨页Double Page Spread Between Table of Contents600,000 94,000
版权旁页Full Page Facing Masthead400,000 62,700
卷首旁页Full Page Facing FROM EDITOR400,000 62,700
封面故事前跨页Double Page Spread before COVER STORY580,000 90,900
封面故事后跨页Double Page Spread after COVER STORY550,000 86,200
服装版前内页Full Page before FASHION350,000 54,800
服装版前跨页Double Page Spread before FASHION520,000 81,500
服装版开篇对手页Full Page Facing FASHION Opening340,000 53,300
服装版开篇后跨页Double Page Spread after FASHION Opening550,000 86,200
服装版内页Full Page inside FASHION260,000 40,700
服装版跨页Double Page Spread inside FASHION420,000 65,800
美容版开篇后跨页Double Page Spread after BEAUTY Opening500,000 78,300
美容版内页Full Page Inside BEAUTY250,000 39,200
美容版跨页Double Page Spread inside BEAUTY400,000 62,700
生活版开篇对手页Full Page Facing LIFE STYLE Opening240,000 37,600
生活版开篇后跨页Double Page Spread after LIFE STYLE Opening420,000 65,800
生活版内页Full Page inside LIFE STYLE230,000 36,000
生活版跨页Double Page Spread inside LIFE STYLE380,000 59,500
封三跨页Inside Back Cover Spread580,000 90,900
封三Inside Back Cover350,000 54,800
封底Back Cover550,000 86,200
1/2版内页1/2 Page160,000 25,100
1/3版内页1/3 Page140,000 21,900
版权旁1/3内页1/3 Page Facing Masthead160,000 25,100

---------------------------------

24
Published advertisements shall abide by the Advertisements Law of the People's Republic of China as well as other relevant rules
and regulations. This company has the right to modify or even cancel those advertisements that fail to accord with relevant laws, rules
and regulations. The expressions and characters used in advertisements shall follow the requirements for Mandarin and of simpliied
standard Chinese character. Fourcolor ilm and color designs should be provided in the size required by this magazine. The supplier
should be responsible for any time delay arising from the inappropriate provision of ilm
刊登的广告须遵守中华人民共和国《广告法》和相关法律法规的规定。本公司有权对不符合有关法律法规的广告予以修改直至撤
换。广告用语用字应符合普通话和中文简体规范汉字的要求。按本刊公布尺寸提供4色菲林及彩色打样，因提供不符合尺寸的菲林
而耽误时间由提供方负责
广告刊登须知  Advertising Requirements
网线:175 线??                Reticle: 175 lines
广告四周各留3mm出血位      Leave 3mm safety margins from the bleed size of the material
跨页广告中间留10mm重叠位      For double page spread ,allow 10mm across the gutter
印刷须知  Printing Requirements
广告尺寸??Advertisement Format
竖1/3版装订尺寸
Trimmed Size of Vertical
1/3 Page
跨页装订尺寸?
Trimmed Size of Double Page
Spread
全页装订尺寸
Trimmed Size of Full Page
横半版装订尺寸
Trimmed Size of Horizontal
Half Page
竖半版装订尺寸
Trimmed Size of  Vertical
Half Page
275mm×70mm (H×W)275mm×430mm (H×W) 275mm×215mm (H×W)130mm×215mm (H×W)275mm×100mm (H×W)
2012年《瑞丽服饰美容》广告时间表Calendar, 2012
月份 No.
软广告
Advertorial Order
特殊规格广告 
Special Size
资讯
News Release
读者俱乐部
Club Promotion
常规广告
Advertisement Order
广告菲林
Material
杂志上市时间
Issue Date
1月 Jan.2011.11.92011.11.142011.11.162011.11.142011.11.182011.11.252011.12.19
2月 Feb.2011.12.72011.12.132011.12.162011.12.142011.12.192011.12.232012.1.19
3月 Mar.2011.12.302012.1.62012.1.92012.1.62012.1.122012.1.172012.2.19
4月 Apr.2012.2.92012.2.132012.2.172012.2.102012.2.172012.2.272012.3.19
5月 May.2012.3.92012.3.142012.3.192012.3.122012.3.192012.3.262012.4.19
6月 Jun.2012.4.92012.4.162012.4.192012.4.112012.4.192012.4.252012.5.19
7月 Jul.2012.5.92012.5.142012.5.182012.5.112012.5.182012.5.252012.6.19
8月 Aug.2012.6.82012.6.132012.6.182012.6.112012.6.182012.6.262012.7.19
9月 Sep.2012.7.92012.7.162012.7.202012.7.102012.7.192012.7.262012.8.19
10月 Oct.2012.8.92012.8.162012.8.202012.8.102012.8.202012.8.272012.9.19
11月 Nov.2012.9.102012.9.142012.9.172012.9.102012.9.182012.9.242012.10.19
12月 Dec.2012.10.102012.10.152012.10.192012.10.122012.10.192012.10.262012.11.19
软广告指由杂志为客户编辑的广告。若客户提供终稿菲林，则按照常规广告的时间进程
特殊规格广告指1/2版、1/3版等需要和杂志内容衔接的广告；若是3页以上的连续页，也按照此特殊规格广告时间表运作
以上日期如遇改变,以另行通知为准
Advertorials refer to those complied by Rayli’s Editor. If materials are provided by clients, a timetable for conventional advertisements should be made for reference
Advertisements with special speciications refer to those 1/2 and 1/3 page advertisement connected with the content of the magazine. Extended pages with more than 3 pages will
be handled according to the timetable for advertisement with special speciications
Further notice will be given if there were any change of the above dates
版位Position 价格（元）Rate(RMB)  价格（美元）Rate(USD)
第一跨页First Double Page Spread  328,000  51,400
第二跨页Second Double Page Spread 308,000  48,300
一般内页Full Page  208,000  32,600
一般跨页Double Page Spread  258,000  40,400
封三跨页Inside Back Cover Spread  268,000  42,000
封三Inside Back Cover 238,000  37,300
封底Back Cover 328,000  51,400
2012年《美容大赏专辑》广告价格及版位 Advertising Rates and Positions of Beauty Awards, 2012

---------------------------------

Every morning
每天起床
都渴望拥有美丽的发型
从头开始实现一天的快乐
即使在高级的发型沙龙
也要有自己的idea
因为深知由内而外的幸福感
是从最适合自己的发型开始
Every morning you wake up
You dream of a beautiful hairstyle
Your happy day begins with your head
Even at an excellent salon
You have your ideas
Because you know that
A sense of happiness
Begins with a hairstyle that suits you
潮流美发增刊的NO.1
The No. 1 Hairdressing Supplement
从头到脚都HAPPYHAPPY From Top to Toe
满足20～30岁潮流女性对发型
最挑剔的需求
结合美容、服装的跨界统筹
为发型带来美丽超能量
Satisies the most captious hairstyle needs of trendy women aged 20-30
Brings extra-beauty to hairstyle through perfect arrangement of beauty and fashion
RAYLI NEW HAIRSTYLE SUPPLEMENT增刊
2
In cooperation with AR, a Tokyo hairstyle magazine, RAYLI NEW HAIRSTYLE supplement will be issued in March, June, September and December of 2012, on the 12th of
each month
《瑞丽新发型》增刊，和来自日本东京的潮流美发杂志    版权合作
2012年将于3月、6月、9月、12月当月发售！
上市日期: 当月12日

---------------------------------

1
潮流感和实用性超强的发型特辑，
日本发型专家为读者解读全球流行发的秘密
Special 美发专辑
A special hairstyle section with a great sense of fashion and practicality, in which Japanese hairstyle
experts unveil the secrets of fashion worldwide
2
剪、烫、染一网打尽，不光有丰富的发型参考可以带进沙龙，
还有DIY、护发等日常必须的贴心企划
Hair 美发版
This section covers hair cutting, perming and dyeing, including not only plentiful sample hairstyles which you can use in
a salon, but also everyday DIY and hair care ideas
3
整体造型重视从头发的打造，满足20～30岁女性完美“自我”的需求，
用甜美、温柔又可爱的服装和美容造型，开启幸福感满溢的人生
Fashion & Beauty 服装和美容版
RAYLI NEW HAIRSTYLE SUPPLEMENT
服装、美容、发型……
都重视跨板块的统筹搭配
They all Happen Together
Fashion, Beauty, Hairstyle…ALL
读者期望的扮靓生活，在这里实现
像藏宝箱一样，那些变身的idea就藏在3大板块
The beauty readers hope for is realized here
Those beauty ideas are just hidden in the 3 sections like boxes of precious treasure
4
Meeting the demand for ‘self-perfection’ from ladies in their 20s,an overall appearance starting with hairstyle.Creating a
happy life with sweet,gentle and cute clothing and make-ups

---------------------------------

6
A Nice Hairstyle is Equal to a …
name card
Fashionable, but not fickle
时尚却不浮躁
                   贴心技术指导，只要拿着走进沙龙，就能实现理想发型
除了沙龙的详细推荐，还有精彩的DIY技巧和丰富的产品介绍
让读者每天都可以给自己新的惊喜
Step by step
Professional, but not preachy
专业却不说教
大师每季发型发布、环球发型介绍、日本街头流行SNAP……
这不是教条的教科书，却有最顶尖的专家和最fashion的时尚达人，每一次分享
都保证了我们是潮流美发杂志的NO.1
Masters’ quarterly announcements of hairstyles, introduction to worldwide hairstyles, Japanese street fashion SNAP…not a textbook;
rather the sharing of stories from top-notch experts and fashionists, which ensures that we are the No.1 fashionable hairdressing magazine
When you walk into a salon with our step-by-step instructions, you will have your ideal hairstyle. Aside from recommending salons, we also
show you DIY skills and plentiful products, allowing you to give yourself a new surprise every day
一个好的发型就是自己的“名片”

---------------------------------

美发之下是美丽容颜
Fabulous Look Under the ExquisiteHairstyle 
8
有了理想的发型，怎么能没有适合你的妆容。每一期增刊都有精致妆容呈现，大师
与名模的组合，让你的妆容永远走在潮流前端
名模+大师打造精品妆容
The ideal hairstyle needs the right appearance. Featuring gorgeous looks, each supplementary issue enables you to stay ahead of the trend
with inspirations from popular beauty masters and models.
Famous models and masters presenting fantastic appearances
从头开始关注整体的美丽，从内到外的全面指导。从肌肤的护理，身体的保养分享
美人生活的各个精彩瞬间。实用简单的方法和步骤，精彩的产品推荐，启动美丽的
能量并不复杂
皮肤和身体一个都不能忽视
The complete beauty guide offers you total solutions from skin care to every nicety in life. Simple and practical methods and steps, as well
as recommendations of star products, help you discover and display your beauty with great ease
Pay attention to every inch of your body

---------------------------------

40%
15%
10%35%
23%
5%
5%
18%
49%
我们为客户提供最优质的        
新平台
We Offer the Best Platform for the ClientNEW
庞大的新读者群
Sizable new readership1
住在城市里,喜欢受到异性关注
重视工作也在乎自己的休闲时光
热衷于收集流行信息，打扮一定本着自己的风格进行
一个好的发型就是自己的“名片”!
努力将头发保持在最好的状态
每天都在研究，适合自己的可爱风格
希望保持看不出年龄的身体比例
最新的服装，当然要搭配最新的妆容
Profile 她们的简历
Living in cities and enjoying men's attention
Controlling work and their own leisure
Interested in fashion, dressing by their own styles
A nice hairstyle is a “name card”
Keeping their hair in the best shape
Studying what style works for them
Wanting to stay in shape and ageless
The latest clothes entails the best make-up
年龄
Age
文化程度
Education
平均月收入
Average Monthly Earnings (RMB)
22%
22%
42%
6%5%2%1%
职业
Profession
18岁以下  
18~22岁  
23~29岁  
30~35岁  
35岁以上 
3000元以下
3000~5000元
5001~8000元
8000元以上
大专以下 Below Associate
大专 Associate
本科 Bachelor
本科以上 Beyond Bachelor
高级白领 Senior White Collar
普通职员 Ordinary Employee
学生 Student
政府公务员 Civil Servant
自由职业 Freelance
其他 Other
私营业主 Private Business Owner
10
12%
8%
22%58%

---------------------------------

12
《瑞丽新发型》4本增刊将全面深度追踪报道
In-depth coverage in the 4 supplementary 《AR》issues
伴随《瑞丽服饰美容》第二届美妆品大型评选活动
凭借中国最庞大读者群的实用功效评比
日本、中国台湾、中国大陆等美容专家的专业科技鉴定
出版消费者最信赖的美容宝典
引领中国女性时尚美容风潮
Building on the review of product effectiveness from the largest readership in mainland China,
and conclusions from beauty specialists in Japan, Taiwan, Mainland among others,
the 2nd Beauty Products Contest hosted by RAYLI FASHION & BEAUTY will release the most trustworthy beauty guide,
 leading the fashion and beauty trend in China
金牌杂志 金牌美妆 
广泛、专业、精准
Golden Magazine, Golden Style
Comprehensive, Professional, Precise
国内最具公信力美妆排行榜
The List of Most Trustworthy Beauty Products in China
2012 瑞丽美容大赏
美妆风暴再度来袭，我选我美丽！
again brings enthusiasm for beauty products
My Beauty, My Choice!
2012 RAYLI BEAUTY AWARDS
2NEWMarketing Strategy
全新的市场推广

---------------------------------

68%
8%
7%
7%
4%2%2%2%
报摊报刊亭Newsstand and kiosk
机场Airport
便利店Convenient store
书店Bookstore
大型超市Supermarket
地铁Subway
美发店Salon
其他渠道Other channel
省份
Province
发行量比例
Share of Circulation
省份
Province
发行量比例
Share of Circulation
北京 BEIJING19.1%河南 HENAN1.7%
上海 SHANGHAI16.0%福建 FUJIAN1.5%
广东 GUANGDONG10.2%黑龙江 HEILONGJIANG1.4%
江苏 JIANGSU6.6%吉林 JILIN1.4%
浙江 ZHEJIANG6.3%贵州 GUIZHOU1.1%
辽宁 LIAONING5.7%山西 SHANXI0.8%
四川 SICHUAN4.9%内蒙古自治区 INNER MONGOLIA0.7%
山东 SHANDONG3.5%安徽 ANHUI0.6%
天津 TIANJIN3.1%江西 JIANGXI0.6%
湖北 HUBEI2.3%新疆维吾尔自治区 XINJIANG0.6%
云南 YUNNAN2.3%广西壮族自治区 GUANGXI0.6%
河北 HEBEI2.2%甘肃 GANSU0.4%
陕西 SHAANXI2.2%宁夏回族自治区 NINGXIA0.2%
湖南 HUNAN2.0%青海 QINGHAI0.2%
重庆 CHONGQING1.8%
《瑞丽新发型》月发行量380,000册
   Monthly Circulation of RAYLI NEW HAIRSTYLE  380,000 (copies)
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3Brand-new  
Distribution Channel崭新的发行渠道

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Exhibiting products in a true-to-life way by sexy models
Conveying the fashion value of products at the earliest possible time
Plus well-received samples of products
Publicizing salons directly via the magazine
Giving publicity in both the magazine and at market events
More mixed-ad forms, like a treasure chest full of diamonds and rubies
让 sexy 可爱的模特生动地演绎产品
earliest 第一时间传递产品的流行价值
加上产品的试用装 samples 更是大获好评
和编辑部联手推出的特别商品 products
将沙龙 directly 直接通过杂志展开宣传
不只是呈现在杂志页面内，还会进入 marketing
市场活动宣传
更多的广告配合形式，仿佛一个充满 idea 的百宝箱！
最有效的广告，请交给我们来做吧！
We offer the most effective advertising
4
Way of Marketing
Cooperation新颖的品牌合作方式NEW

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月份 No.软广告 
Advertorial Order
特殊规格广告 
Special Size
常规广告 
Advertisement Order
广告菲林 
Material
杂志上市时间 
Issue Date
3月 Mar. 2012.1.192012.2.202012.2.202012.2.272012.3.12
6月 Jun. 2012.5.42012.5.212012.5.212012.5.282012.6.12
9月 Sep. 2012.8.62012.8.202012.8.202012.8.272012.9.12
12月 Dec. 2012.11.52012.11.192012.11.192012.11.262012.12.12
2012年《瑞丽新发型》广告时间表 Calendar,2012
广告尺寸、印刷须知、广告刊登须知等内容同《瑞丽服饰美容》
Advertisement format, printing requirements and advertising requirements are the same as RAYLI FASHION & BEAUTY
2012年《瑞丽新发型》广告价格及版位 Advertising Rates and Positions of AR, 2012
版位Position 价格（元）Rate(RMB)  价格（美元）Rate(USD)
目录前第一跨页First Double Page Spread before Table of Contents 388,000  60,800
目录前第二跨页Second Double Page Spread before Table of Contents 358,000  56,100
目录前第三跨页Third Double Page Spread before Table of Contents 328,000  51,400
目录旁页Full Page Facing Table of Contents 288,000  45,100
版权旁页Full Page Facing Masthead 238,000  37,300
卷首旁页Full Page Facing FROM EDITOR 238,000  37,300
杂志前1/2部分内页Full Page Inside First Half of Magazine 208,000  32,600
杂志前1/2部分跨页Double Page Spread Inside First Half of Magazine 258,000  40,400
一般内页Full Page 158,000  24,800
一般跨页Double Page Spread 238,000  37,300
封三跨页Inside Back Cover Spread 258,000  40,400
封三Inside Back Cover 228,000  35,700
封底Back Cover 328,000  51,400
注：若广告客户指定广告位置，则须加收广告费用的20％
Notes: An extra 20% of the advertising rates will be charged should clients speciically require certain positions
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A CANT MISS NEW PLATFORM不可错过的新平台