《商业周刊/中文版》是由新闻出版总署批准的一本国际版权商业杂志，由美国彭博集团、中国
商务出版社、现代传播集团三方联合出版和运营。
《商业周刊/中文版》是《彭博商业周刊》的中文语言版本，由彭博社全球获奖专业媒体人员、
本土强大财经采编团队共同打造而成。自2011年11月《商业周刊/中文版》改版上市以来，其广阔
的国际视野、深度的分析报道和充满创意的新颖版式设计，受到业界的广泛关注，得到读者好
评，获得财经、金融、商业等领域专家、决策者和高级管理者的认可，赞誉不断。
《商业周刊/中文版》是中国政治、经济、金融、商业等领域决策者和高级管理者不可或缺的国
际财经、商业资讯的重要来源。
 Bloomberg Businessweek/China is a business magazine with an international copyright, authorized
by GAPP, and jointly published and operated by Bloomberg, China Commerce and Trade Press, and
Modern Media Group.
 The Magazine is the Chinese version of Bloomberg Businessweek, produced by Bloomberg
international award-winning editorial professionals and high-level domestic editorial team. Since
the revised edition came back to the market in November 2011, its global horizon, in-depth analytical
report, and creative layout makes that Bloomberg Businessweek/China has not only gained very good
comments from the readers, but also drawn great attention of experts, decision-makers, and senior
executors respectively from nancial, economic, and commercial domains.
 Bloomberg Businessweek/China provides indispensable global financial information for both
decision-makers and senior managers from China's political, economic, nancial, and commercial
elds.
2012.02.10
RMB10   HK$30   US$5
2012.02.10
RMB10   HK$30   US$5
##8@??JOEE





??

---------------------------------

品牌 Brand
2013 刊例 · 品牌 · 01-02
2013 Media Kit · Brand · 01-02
关于彭博集团
About Bloomberg
 彭博是全球商业、金融信息和财经资讯的领先供应商，其强大的信息、专家和咨询网络为全球
有影响力的决策者带来制胜的优势。
 彭博的优势在于通过创新技术快速且精准地传递数据、资讯和分析，这正是彭博专业服务
（Bloomberg Professional）的精髓。而彭博法律（Bloomberg Law）、彭博政府（Bloomberg Gov-
ernment）、美国国家事务出版（BNA）和彭博新能源财经（Bloomberg New Enery Finance）等
服务产品，也为各行各业的决策者提供数据、资讯和分析。
 全球商业领袖们选择通过彭博获取他们在其他任何地方都无法获得的商业新闻及分析。我们
通过电视、互联网、移动互联网、广播和杂志，依靠遍布全球72个国家的2300名多媒体专业人
员，全方位地报道全球财经。
 各媒体平台上的编采人员都充分利用彭博在新闻、科技、分析及分销领域里的创新及规模，为
用户提供无可比拟的财经新闻报道——同时更加深与财经世界中最具影响力的商业领袖之间的
互动。
 Bloomberg, the global business and financial information and news leader, gives influential
decision-makers a critical edge by connecting them to a dynamic network of information, people and
ideas.
 The company's strength-delivering data, news and analytics through innovative technoloy
quickly and accurately-is at the core of the Bloomberg Professional service. Through Bloomberg Law,
Bloomberg Government, BNA and Bloomberg New Enery Finance, the company provides data, news
and analytics to decision makers in every industry.
 Global business leaders turn to Bloomberg for breaking business news and analysis they can’t nd
anywhere else. Through television, online, mobile, radio and print, we cover the business world with
more than 2,300 multimedia professionals in 72 countries.
 The editorial sta of each media platform leverages the innovation and scale of Bloomberg News,
technoloy, analytics and distribution to provide unrivaled business news coverage – and drive
deeper engagement with the decision-makers who matter most.
彭博媒体集团旗下拥有品牌
THE BRANDS OF BLOOMBERG
GROUP
为全球商业领袖提供未来发展所需的观
点、分析及数据
Provides the ideas, analysis and data global
business leaders need to get ahead
彭博电视 Bloomberg Television
第一时间报道新闻并提供其他电视台所无
法提供的独到见解
Delivers breaking news coverage and insights
unavailable on any other television station
彭博广播电台 Bloomberg Radio
一周7天、一天24小时为商业领袖滚动提供
商业新闻和财经分析
Offers 24/7 breaking news and analysis for
business leaders
《彭博市场》杂志 Bloomberg Markets
为商业决策者提供介绍其商业活动及决策
信息的平台
Provides the platform for the business leaders
to inform their power plays and decisions
Bloomberg.com
以彭博遍及全球的获奖新闻团队及其所产
出的市场分析为依托
Leverages Bloomberg's award-winning global
news staff and market analysis
彭博移动终端 Bloomberg Mobile
随时随地发布最可靠的商业和财经资讯
Delivering the most credible business and
financial news available – anytime, anywhere
《彭博商业周刊》Bloomberg Businessweek

---------------------------------

品牌 Brand
2013 刊例 · 品牌 · 01-03
2013 Media Kit · Brand · 01-03
关于彭博商业周刊About Bloomberg Businessweek
《彭博商业周刊》创刊于1929年，在全球140个国家拥有470万名读者。
  作为美国国家杂志奖全球杰出大奖以及威比奖（Webby Award）最佳新闻类App应用大奖得主，
《彭博商业周刊》为全球商业领袖提供未来发展所需的观点、分析和数据。
《彭博商业周刊》的报道在提供消息之外，还为读者带来关于国际商业新闻、创新公司、全球经
济、科技及行业趋势、政治政策等方面的全新观点和深入解析。
  以彭博遍布全球的2300多名编采人员为后盾，《彭博商业周刊》对全球财经的报道无人能
及——无论是平面杂志、在线网站，还是移动终端。
 Bloomberg Businessweek founded in 1929, with more than 4.7 million readers each week in 140
countries.
 Winner of both a National Magazine Award for Global Excellence and a Webby Award for Best News
App, Bloomberg Businessweek provides the ideas, analysis and data global business leaders need to
get ahead.
 Stories look beyond the headlines to give readers fresh perspectives and deeper intelligence on
international business news, innovative companies, global economics, technoloy and industry
trends, government policy and more.
 Drawing on more than 2,300 global news professionals, Bloomberg Businessweek covers the
business world like no one else — in print, online and on mobile.
LUCKY  OR  GOOD?
The Truth about the Obama Recovery p58
Australia (incl. GST).....A$9.50
Cambodia....................US$6.50
China...............................RMB 60
Hong Kong......................HK$55
India......................................Rs175
Indonesia.................Rp 55,000
Japan.................￥1100 (￥1048)
Korea....................................7,500
Macau..............................HK$ 55
Malaysia…..........…….....…..RM15
Nepal.............................NRs 250
Pakistan….................……Rs 395
Philippines.........................P 240
Singapore (incl. GST).....S $10
Taiwan..........................NT$ 220
Thailand…................................190
Asia Edition
March 26 — April 1, 2012
businessweek.com

---------------------------------

品牌 Brand
2013 刊例 · 品牌 · 01-04
2013 Media Kit · Brand · 01-04
关于中国商务出版社About  China  Commerce  and Trade Press (CCTP)
中国商务出版社
中国商务出版社出版刊物
 中国商务出版社系中华人民共和国商务部所属的中央出版单位，成立于1980年1月，是一家集图
书、期刊出版发行为一体的专业出版社。     
 建社以来，中国商务出版社陆续出版发行了大量的国际经济、贸易、金融、商品、市场、投资、劳
务合作以及对外经贸业务等学术专著、译著；对外经济贸易法规、文献、资料、普及丛书、培训教
材、实务用书及外语工具书；对外经济贸易专业性期刊、名录、年鉴、手册以及与人们经济生活息
息相关的生活类图书。
 《商业周刊/中文版》是中国商务出版社、美国彭博集团和现代传播集团合作出版、运营的一本
财经类期刊，旨在传播全球商业信息以及世界先进的管理理念；《中国外资》月刊是外资领域的
一本权威性杂志，它及时发表国家对外资企业的相关政策、法规，介绍外资企业的经营，刊登最
新统计数据和需求信息；《国际贸易》月刊是商务部第一本国内外公开发行的专业学术杂志，以
精心研究成果和前瞻性文章介绍中国与世界的经贸关系、全球的经贸动向与发展。
 China Commerce and Trade Press（CCTP）——a MOFCOM affiliated publishing house——was
founded in January 1980. It is a professional organization publishing and distributing both books and
magazines.
 CCTP produces a wide range of publications including: academic monographs and translation
works on international economy, trade, finance, goods, market, investment, labor service
cooperation, foreign trade practice and so on; regulations, documents, materials, book series, training
textbooks and practice books on foreign trade & economic cooperation; foreign language reference
books; professional magazines, directories, yearbooks and manuals on foreign trade & economic
cooperation; and trade books closely related to people’s daily life.
 Jointly published and operated by CCTP, Bloomberg L.P. and Modern Media Group, Bloomberg
Businessweek/China is committed to delivering the business information and management insights
its discerning readers want. Foreign Investment in China is an authoritative monthly periodical
in the field of foreign investment. It interprets relevant government policies and regulations,
carries representative management cases and publishes the most updated statistics and demand
information. Intertrade is the rst professional journal under the Ministry of Commerce sold to the
publics at both Chinese and foreign markets. It covers the economic and trade relations of China
with foreign countries, the trends and developments of world economy and trade through elaborate
research results and prospective studies.

---------------------------------

品牌 Brand
2013 刊例 · 品牌 · 01-05
2013 Media Kit · Brand · 01-05
关于现代传播About Modern Media Group 
平面产品 MAGAZINES
3本强势周刊、7本细分月刊，领域横跨新闻、财
经、艺术、人文，引领都市精英全新生活方式。
With topics covering news, finance, art, and
culture, three strong weekly magazines and
seven thematic monthly magazines lead the
brand new way of life of urban elite.
 现代传播集团是中国领先的综合媒体企
业，拥有完整的杂志刊物组合、数字媒体及
电视媒体等多媒体平台；集团为中国精英阶
层提供高质量的国际化内容，并为国际及本
土一线品牌提供一站式市场推广方案。
 Modern Media Group is a China’s integrated
media pioneer with a multimedia platform
comprising a wide variety of well-known
magazines, digital media and TV media. It not
only provides China’s elite with international
service of very high quality, but also offers
one-stop marketing solution service for top
international and domestic brands.
 2009年9月9日，现代传播集团成功在香港
主板上市。
 Modern Media Group successfully listed on
the Hong Kong Main Board on Sept 9th, 2009.
 现代传播集团拥有全国性杂志分销网络，
覆盖国内主要一、二线城市，超过200个独
立分销商将杂志分销至各个零售点，如机
场和地铁的书店、超市、便利店及书报亭。
 The group has formed a nation-wide
publication distribution network reaching
the first-tier and second-tier cities across the
country, through which over 200 independent
distributors transfer magazines to all of the local
retail outlets, such as bookshops at airports and
subways, supermarkets, convenience stores,
and newsstands.
移动终端 MOBILE TERMINAL
现代移动数码传播有限公司于2012年年初成
立，整合现代传播集团旗下移动终端资源，
推出多款多元化电子杂志阅读应用程序，为
用户提供集团旗下各类高品质杂志的电子阅
读平台，以满足精英消费人群对极致生活的
需求。
By integrating the mobile terminals of Modern
Media Group, Modern Mobile Digital Media,
founded in early 2012, has launched a large
number of diversified magazine APPs, and
provided its users with the digital media
platform of high quality, to satisfy elite
customers'  need of exquisite lifestyle.
MODERN TV
引领都市潮流时尚风向；收视人群覆盖高端
白领。
Leading fashion trends for urban elite;
attracting white-collars.

---------------------------------

编辑 Editorial
2013 刊例 · 编辑 · 02-01
2013 Media Kit · Editorial · 02-01
编辑特色
EDITORIAL HIGHLIGHTS
 《商业周刊/中文版》无缝对接使用彭博
社所辖2300名记者，跨72个国家的146个记者
站，同时还有自建50人聚纳业内精英的采编
团队，以前人未有的能力报道商业世界发生
的一切。
 Bloomberg Businessweek/China not only
has the privilege of working closely with
Bloomberg's 2,300 journalists in over 146
bureaus around 72 countries, but also has its
own strong domestic journalistic team made
up of 50 people, thereby breaking insightful
business news for its readers.
 独树一帜的视觉呈现——每一页都让读者
感到惊喜。
 Unrivalled design and layout make readers
“WOW” every page.
 令人拍案叫绝的图表——让读者轻松理解
复杂商业事件。
 Essential graphics and charts provide readers
much more convenience to get into complex
business world.
 在印刷媒体的形态中体现新媒体的时代精
神，阅读体验与时俱进。
 The editorial effort reflects a new-media age
spirit in print media, providing a cutting-edge
reading experience.
原创的编辑内容  Original Editorial Content 
编辑使命 MISSION STATEMENT
“我们杂志不是一周要闻回顾，而是帮助人们保持前瞻。”——乔什·泰伦格尔，《彭博商业周刊》主编
《商业周刊/中文版》依托彭博社的创新特质和规模效应，融汇英文原版《彭博商业周刊》的洞
见与深度，立足本土，为商业领袖和高级管理人员提供全球视角和最可信赖、全面的商业资讯，
让他们从更明智、更快速的决策中获得最大商业利益。
“Our job is not to review the week's news; our job is to get people ready for the week ahead.”
——Josh Tyrangiel, Editor
With Bloomberg's creativity and scale effect and in-depth insight of its original English edition,
Bloomberg Businessweek/China, based on China's realities, provides, from global perspective,
the most authoritative and comprehensive financial information for business leaders and senior
managers who, by reading it, are in a position to make more wise and rapid decisions, thereby
maximizing their commercial interests.    
RMB10   HK$30   US$5
 2012.06.15 |  2012年第12期 |  总第264期
打不垮的坏公司p66
欢迎进入化学食品时代 p72
RMB10   HK$30   US$5
中国流行什么？
p93
占领华尔街
谁在面具后推动这场运动？
p66
2011.11.11
##8@??
??JOEE





??
红星照耀欧洲
把欧洲最好
的娶回来
 2012.09.21 |  2012年第18期 |  总第270期
RMB10   HK$30   US$5
在欧洲腹地，华为海尔联想三一吉利ll

中国式跨国公司正在崛起 p67

---------------------------------

编辑 Editorial
2013 刊例 · 编辑 · 02-02
2013 Media Kit · Editorial · 02-02
原创的编辑内容 Original Editorial Content
开卷 OPENING REMARKS
卷首语，商业的开始
THE FIRST WORD, THE WEEK’S BUSINESS STARTS UP WITH
就重要的全球及中国政经事件提供犀利并具有引领性的领袖意见，内容兼具新闻性、实效性、话
题性，选题涵盖经济、商业、社会、政治等多个领域。
Bloomberg Businessweek/China provides sharply leading points of view on important global and
domestic political and economic events. Its analysis is news-oriented, eective, and topical. And its
selected topics are concerned with economic, commercial, social, and political areas.
每期杂志出版前，我们都会自省
WE ARE KEEPING ASK OURSELVES
BEFORE PUBLISHING EACH ISSUE
 如何让每期的内容都保持新鲜感？
 How to maintain the fresh feelings of the
content for each issue?
 如何让内容多样化，不乏味？
 How to diversify the content by preventing
them from being dull?
 如何避免为读者提供已知的信息？
 How to avoid providing readers with already-
known-information?
 什么是读者最需要的？
 What is in our reader's most urgently need?

---------------------------------

编辑 Editorial
2013 刊例 · 编辑 · 02-03
2013 Media Kit · Editorial · 02-03
原创的编辑内容Original Editorial Content 
全球经济 GLOBAL ECONOMICS
全球思维，本土收益
THINK GLOBALLY. PROFIT LOCAL.
《商业周刊/中文版》兼具国际视野和本土洞察，帮助商业精英们时刻保持对全球商机的敏锐，提
供对全球顶级商业公司、新兴市场以及经济力量的深度报道，时刻关注它们之间的相互作用，以
及对全球经济产生的影响。
Featuring its local insight into, and global perspective on, the commercial world, Bloomberg
Businessweek/China helps business elite keep abreast of international business opportunities,
giving extensive coverage to both top global commercial corporations and emerging markets and
economies, and always paying close attention to the interaction between the powers and its eect on
global economy.

---------------------------------

编辑 Editorial
2013 刊例 · 编辑 · 02-04
2013 Media Kit · Editorial · 02-04
公司与产业 COMPANIES & INDUSTRIES
在外部力量中发现内在见地
INSIDE PERSPECTIVE OF OUTSIDE FORCES
要保持领先，就要非常清楚不同行业的竞争和主导者们的商业行动。《商业周刊/中文版》帮助
商业领袖了解全球范围内各个行业和处于领先地位的公司，同时帮助他们发现潜在的供应商、客
户、商业模式，激发优秀商业创意。
To keep ahead, business leaders have to be very aware of business activities of competitors and
leaders in dierent industries. Bloomberg Businessweek/China takes up a commitment to helping
them to have full acquaintance a broader range of industries and leading companies around the
world; at the same time to helping them to nd potential suppliers, customers, commercial modes,
and to bring forth outstanding commercial ideas.
原创的编辑内容 Original Editorial Content

---------------------------------

编辑 Editorial
2013 刊例 · 编辑 · 02-05
2013 Media Kit · Editorial · 02-05
政治与政策 POLITICS & POLICY
政府的生意
THE BUSINESS OF GOVERNMENT
商业经营都要在政府规定的框架内进行，商业组织的任何行动，都会受到国家政治、经济政策的
影响。《商业周刊/中文版》帮助商业领袖深入解读与商业有关的新政策与新形势，以及核心的政
治议题。
Business must operate within the framework authorized by the government, and that every activity
of business organizations will be affected by national political and economic policies. Bloomberg
Businessweek/China will provide business leaders with in-depth analysis of new policies and
circumstances relating to business and of essential political issues.
原创的编辑内容 Original Editorial Content

---------------------------------

编辑 Editorial
2013 刊例 · 编辑 · 02-06
2013 Media Kit · Editorial · 02-06
科技 TECHNOLOGY
为商业领袖提供尖端科技报道
 TOP TECH COVERAGE FOR BUSINESS LEADERS
科技是当今世界变革的重要驱动力之一，从休闲到工作，无处不在。《商业周刊/中文版》帮助商
业领袖们了解科技的最新发展，揭示如何利用科技成果推动商业发展。
Technoloy is considered one of the major driving forces in the transformation of today's world,
manifested in various areas of work and leisure. Bloomberg Businessweek/China helps business
leaders not only to keep abreast of new technoloy achievements, but also to understand well how to
transform them into business success.
原创的编辑内容 Original Editorial Content

---------------------------------

编辑 Editorial
2013 刊例 · 编辑 · 02-07
2013 Media Kit · Editorial · 02-07
市场与金融 MARKETS & FINANCE
为全球领导者提供市场洞见
 MARKET INSIGHT FOR GLOBAL LEADERS
全球金融市场的异动趋势预示着其他所有行业的方向。商业决策者们知道自己需要最前沿的资
讯，以便更有利地竞争。《商业周刊/中文版》为领导者们提供全球最独到的视野，针对复杂的国
际市场提供金融领域的洞见。
Changes and trends in global financial markets indicate what will happen in all other industries.
Business decision-makers know their needs of the most cutting-edge information. Taking it into
account, Bloomberg Businessweek/China provides leaders with unique international vision on the
one hand, and oers professional business insights into the complexity of global markets on the other
hand.
原创的编辑内容 Original Editorial Content

---------------------------------

编辑 Editorial
2013 刊例 · 编辑 · 02-08
2013 Media Kit · Editorial · 02-08
特写 FEATURES
从独特视角挖掘深度报道
INSIDE, IN-DEPTH STORIES WITH UNIQUE PERSPECTIVE
特写部分是用戏剧化的表现方式，结合图片和插图，为读者深入地剖析商业现象，让投资者、商
业领袖、政策制定者知道世界上正在发生什么以及发生的原因。
The features department deeply analyzes commercial phenomena for readers in a dramatic way of
presentation, and by the integration of pictures and illustrations; provides investors, business leaders,
and decision-makers with access to what is going on in the world and why.
特点  HIGHLIGHTS
 
 商业人物报道：商业世界的主角以及他们
正在发生的变化。
 Business figures-featured: Protagonists of
business world worldwide.
 商业调查报道：商业世界的丑闻、重大事件
以及引起重大反响的公众事件和深入报道。
 Investigative report: In-depth coverage from
business scandals, critical events, to eye-
catching public issues.
 轻特写：新鲜、有趣、独特的商业报道，立
足全球，关注当下。
 Hip features: Fresh, interesting, indispensable
business report through a global lens.
原创的编辑内容 Original Editorial Content

---------------------------------

编辑 Editorial
2013 刊例 · 编辑 · 02-09
2013 Media Kit · Editorial · 02-09
智趣生活 ETC.
透过商业透镜洞察生活方式
LIFESTYLE THROUGH A BUSINESS LENS
商业有属于自己的文化。在这里，看看那些在商场挥斥方遒的商界精英分享对成功及其所带来的
生活方式的热情。我们对文化和生活方式的报道也结合办公场合以外的读者，内容上与商旅、消
费品电子、书籍等紧密联系。利用图表等丰富的表达方式，形成活跃的版面，为读者提供愉悦的
阅读体验。
Business has its own culture. In this section, we can see how the inuential business elite shares in
their success with each other, and what lifestyles refashioned by their success are. Our coverage of
culture and life also take into the readers outside oce consideration, and its points is closely relating
to business travel, consumer electronics, and books. By nuanced charts and colorful page layout, the
section helps our readers experience reading happiness.
特点  HIGHLIGHTS
ETC.板块通过一个个透镜为读者们提供生活
方式的报道。在每一期杂志里，深入挖掘关
于商业文化的报道，包括商旅指南、书籍、消
费类电子产品等。
The Etc. section offers readers lifestyle coverage
through a business lens. In each issue, it will
delve into topics that relate to the culture of what
being in business is about, including business
travel guides, books, consumer electronics, and
more.
 掌中物：消费品技术专栏
 Hands On：Consumer technology column
 书评：一篇有深度的新书书评，边栏是相关
书籍介绍
 The Stack: An in-depth book review with a
shorter sidebar rating related books
 时尚：全球时尚行业的新趋势、品牌的新动
向的短报道
 Fashion: Cutting-edge fashion trends and
fresh activation of fashion brand
 艰难抉择：重要商业人物在转折时刻的重
要商业决定
 Hard Choice: a business tycoon’s critical
decision at the turning point
原创的编辑内容 Original Editorial Content

---------------------------------

编辑 Editorial
2013 刊例 · 编辑 · 02-010
2013 Media Kit · Editorial · 02-010
 
App OF BLOOMBERG BUSINESSWEEK/CHINA
《商业周刊/中文版》移动应用客户端是现代传播集团旗下的中文在线商业出版物，以《商业周刊
/中文版》的内容为基础，同时新增彭博每日最新资讯与即时头条、英文原版《彭博商业周刊》中
更多未使用的内容、彭博电视节目，是专为移动互联网用户定制的移动商业媒体应用。
Based on the main content of Bloomberg Businessweek/China, and introducing daily coverage and
timely headlines of Bloomberg, more unused contents of Bloomberg Businessweek, and TV programs 
of Bloomberg, the mobile application of Bloomberg Businessweek/China, the online business
publication aliated by Modern Media Group, is the mobile business media tailor-made for mobile
internet users.
特点 HIGHLIGHTS
 最独到迅捷的重要资讯推荐
 Unique and fast important information
 最主流及时的深度评论、分析
 Timely, in-depth critics and analysis from
mainstream perspective
 最具全球视野的话题
 Topics with a global vision
 最有趣味的文字
 Worth-reading and interesting articles
 最具美感的视觉
 Beautiful visual presentation
内容增值  VALUE-ADDED CONTENT
《商业周刊/中文版》印刷版
Printing edition of
Bloomberg Businessweek/China
彭博每日资讯+即时头条
Daily coverage and timely headlines
of Bloomberg
彭博TV
Bloomberg TV
英文原版《彭博商业周刊》
更多未使用的内容
Much unused content of
Bloomberg Businessweek
移动应用Mobile Application
《商业周刊/中文版》App
Android

---------------------------------

2013 刊例 · 市场 · 03-01
2013 Media Kit · Marketing · 03-01
市场 Marketing
全方位的市场推广All-round Marketing Promotion
在“领先，不跟随”的品牌精神指引下，《商业周刊/中文版》针对精英读者、战略客户、行业合作伙伴
等目标受众，以形象广告、论坛、创意活动、渠道营销、公关传播等多种形式进行强势推广，打造全新
的品牌形象。
Under the guidance of the brand ideal, "Lead. Don’t follow", Bloomberg Businessweek/China has
reshaped and launched its new brand image, by classifying as specific target groups elite readers,
strategic clients, and industry partners, and in a variety of ways, such as advertising, conference,
creative events, trade marketing, communications and so forth.
杂志零售推广，北京高铁书店
Retail promotion, Bookstore, Railway station, Beijing
杂志零售推广，上海书报亭
Retail promotion, Newsstand, Shanghai
中国人力资源论坛，北京清华大学
China HR Conference, Tsinghai University, Beijing
智库沙龙，上海
Lead lab, Shanghai
形象广告，北京机场
Brand image advertising, Airport, Beijing
形象广告，北京CBD写字楼
Brand image advertising, Office building, CBD, Beijing
创意商务大巴，北京金融街
Creative business shuttle bus, Financial Street, Beijing
公关传播，中央电视台财经频道
PR communication, CCTV-2
终端渠道  Trade Marketing
市场活动  Marketing Event
户外推广 Outdoor Promotion
品牌推广  Brand Promotion

---------------------------------

2013 刊例 · 市场 · 03-02
2013 Media Kit · Marketing · 03-02
市场 Marketing
市场活动 Marketing Event
《商业周刊/中文版》每年将举办形式多样、规模不等的商业活动，包括系列沙龙、行业论坛、创意活
动以及年度论坛，探讨话题涉及政治、经济、金融、商业等多个领域，体现《商业周刊/中文版》的领先
态度和前瞻观点。
Aimed at providing its target audiences with prospective views and pioneering attitude, Bloomberg
Businessweek/China annually holds a wide variety of business events, including salons, industrial
conferences, creative campaign, and annual event, with topics focusing on politics, economy, nance,
business and so forth.
年度盛事 权威观点
Annual Events, Authoritative Ideas
年度金融事件盘点分析，体现“商周态度”、“商周观点”
To express its own unique attitude to and viewpoint, the
magazine focuses its attention on the year-end financial
analysis of annual forum. 
聚焦商业 专业观点
Business Spotlight, Professional Views
涉足多个商业领域，以全球视野观察核心商业发展前景
Concerned with many commercial industries, the
conferences held by the magazine, from the global
perspective, into the future development of core business.
年度金融论坛Annual Financial  Forum
行业论坛Industrial Conference
智库沙龙Lead Lab
北京上海广州深圳杭州成都沈阳
BeijingShanghaiGuangzhouShenzhenHangzhouChengduShenyang
能源人力资源 科技商业设计
EnergyHRTechnologyCommercial Design
精品系列 大师分享
A Series of Inspirational Talks, Sharing Know-
how with Opinion Leaders
月度系列活动，邀请全球最具影响力的专家学者，
分享前瞻观点和商业智慧
In a series of monthly events, some of the world's most influential
experts and scholars will be invited to share with guests the
pioneering points of view and business wisdom of theirs. 

---------------------------------

2013 刊例 · 市场 · 03-03
2013 Media Kit · Marketing · 03-03
市场 Marketing
《商业周刊/中文版》全新的形象出现在各个销售终端，以创意和色彩颠覆了财经杂志既往的品
牌形象。
The new layout of Bloomberg Businessweek/China has been active in all its retail terminals, and
refashioned the old image of business magazines by its creative and visual design.
《商业周刊/中文版》针对商务人士积极开拓赠阅展示渠道，在全国一、二线城市开拓了近8000
个精准赠阅网点，覆盖近30个城市，获得商业人士的广泛关注；渠道包括：
 航空：中国国际航空、东方航空、新加坡航空的头等及商务舱、金鹿公务机的上机赠阅；北京、
上海、广州机场贵宾室90%覆盖；
 酒店：北京、上海、广州90%的五星级酒店行政楼层客房及公共区域赠阅，主要二线城市五星级
酒店公共区域赠阅；
 金融机构：全国一线城市的金融机构定量赠阅，覆盖国内一线银行、投行、跨国商业金融公司等；
 商学院：国内全部一线商学院定量赠阅。
Targeting its business-oriented audience, the magazine is distributed to 8,000 complimentary places
in nearly 30 rst- and second-tier cities. Those channels include:
Those channels go as follows:
 Airlines: First Class and Business Class of Air China, China Eastern, Singapore Airlines, and Deerjet
business aviations; 90% VIP lounges in the airports of Beijing, Shanghai and Guangzhou;
 Hotels: executive rooms and public areas of 90% five-star hotels in Beijing, Shanghai, and
Guangzhou; public areas of ve-star hotels in the main second-tier cities;
 Financial institutions: those in the first-tier cities, including top banks, investment banks,
multinational business and nancial companies;
 Business schools: the top ones in China.
渠道推广 Channel Promotion
合作伙伴 COOPERATION  PARTNERS
 航空  AIRLINES 酒店  HOTELS
 商学院  BUSINESS SCHOOLS 金融机构  FINANCIAL INSTITUTIONS

---------------------------------

发行 Circulation
2013 刊例 · 发行 · 04-01
2013 Media Kit · Circulation · 04-01
发行数量及地域分布Circulation and Distribution
华东区East China140 52937.0%
上海Shanghai City89 511 23.6%
浙江省Zhejiang Province22 619 6.0%
江苏省Jiangsu Province11 909 3.1%
山东省Shandong Province7 267 2.0%
福建省Fujian Province4 755 1.2%
安徽省Anhui Province2 366 0.6%
江西省Jiangxi Province2 102 0.5%
华北区North China106 03027.9%
北京Beijing City92 839 24.4%
天津Tianjin City6 172 1.6%
山西省Shanxi Province2 8780.8%
河北省Hebei Province2 599 0.7%
内蒙古自治区Inner Mongolia Autonomous Region1 5420.4%
中南区Mid-south China89 10023.4%
广东省Guangdong Province72 930 19.2%
湖北省Hubei Province5 638 1.4%
海南省Hainan Province3 353 0.9%
湖南省Hunan Province2 987 0.8%
河南省Henan Province2 4160.6%
广西壮族自治区Guangxi Zhuang Autonomous Region1 776 0.5%
西南区Southwest China17 1964.5%
四川省Sichuan Province7 694 2.0%
重庆Chongqing City5 768 1.5%
云南省Yunnan Province2 174 0.6%
贵州省Guizhou Province1 532 0.4%
西藏自治区Tibet Autonomous Region28 -
东北区 Northeast China15 8114.2%
辽宁省Liaoning Province9 287 2.5%
黑龙江省Heilongjiang Province3 317 0.9%
吉林省Jilin Province3 207 0.8%
西北区Northwest China7 7392.0%
陕西省Shaanxi Province4 503 1.2%
新疆维吾尔自治区Xinjiang Uyghur Autonomous Region1 579 0.4%
甘肃省Gansu Province1 480 0.4%
青海省Qinghai Province132 -
宁夏回族自治区 Ningxia Hui Autonomous Region45-
香港Hongkong SAR3 683 1.0%
总量Grand Total380 088100%
《商业周刊/中文版》
有效发行量经BPA专业认证
CIRCULATION STATEMENT
BY BPA WORLDWIDE
15.0%
45.5%零售
RETAIL
 赠阅
COMPLIMENTARY
订阅
SUBSCRIPTION
39.5%
 数据来源：《商业周刊/中文版》2012年7-12
月BPA发行认证报告。
 Data Source: BPA Worldwide – Bloomberg
Businessweek/China Circulation Statement for
the 6 month period ended December 2012.
《商业周刊/中文版》2012年7-12月平均认证
发行量为379,169。
 The BPA average total qualified in the period of
Bloomberg Businessweek/China is 379,169.
 本页表格中的地理分布数据以2012年11月2
日刊为例。
 The geographical breakout of qualified circulation is
based on November 2, 2012 issue.

---------------------------------

读者 Reader
2013 刊例 · 读者 · 05-01
2013 Media Kit · Reader · 05-01
读者忠诚度 READER LOYALTY
 每期都看/经常 Read Every Issue/Often41.0%
 比较经常 Quite Often47.3%
 偶尔 Occasionally11.7%
阅读程度 QUALITY OF READING
 几乎所有/大部分版面和内容
     Nearly All/ Most of Pages and Contents    63.3%
 一半左右版面和内容
    Half of Pages and Contents20.2%
 少部分/很少版面和内容
    Part/ Few of Pages and Contents    16.5%
男女比例GENDER
 男 Male70.0%
 女 Female30.0%
年龄AGE
 15243.0%
 253440.0%
 354438.0%
 455414.0%
 55+5.0%
读者数据Reader’s Pro?le
 新一代中国商业领袖及商业精英
New generation of business leaders and elites in
China
 主要年龄30岁至55岁商业精英为核心读者
群，拥有高学历、高收入、高消费的国内最有
消费力和决策权的精英人群。
Readers description: business elite at the age
of 30-55 and in high education, high income and
high consumption.
 《商业周刊/中文版》为中国政治经济领域
的各行业决策者及高级管理层人员提供最
有价值的商业资讯，为各界意见领袖提供具
有全球视野的前瞻性分析和专业观点。
Bloomberg Businessweek /China is aimed
at offering the invaluable and indispensable
information to decision-makers as well as
senior managements from China's political and
economic areas, and providing opinion leaders
with foresight analysis and professional views in
global perspective.

---------------------------------

读者 Reader
2013 刊例 · 读者 · 05-02
2013 Media Kit · Reader · 05-02
教育程度 EDUCATION LEVEL
 大专 College Graduate17.0%
 本科 University Graduate66.0%
 硕士及以上 Master Degree Or Above14.0%
 其他 Others3.0%
职位状况 OCCUPATION
 董事长/总经理/总裁/首席执行官/董事/厂长 
     TOP Level Management42.0%
 部门总监/经理 Directors/Managers                   46.0%
 部门主管人员 Supervisors11.0%
 其他 Others1.0%
去年个人税前年收入PERSONAL INCOME BEFORE TAX LAST YEAR(RMB)
 12万元以下              Less Than 12000011.2%
 12万元~20万元        120000~20000014.2%
 20万元~50万元      200000~50000038.2%
 50万元~100万元    500000~1 00000024.3%
 100万元或以上      1000 000 Or More12.1%
去年家庭税前年收入FAMILY INCOME BEFORE TAX LAST YEAR(RMB)
 15万元以下              Less Than 1500004.1%
 15万元~30万元        150000~30000014.5%
 30万元~50万元      300000~50000023.1%
 50万元~100万元    500000~100000038.2%
 100万元或以上      1000000 Or More20.1%
资料来源：2012 CTR《商业周刊》读者阅读及消费习惯报告
Information Source：2012 BBWC readership and consuming behavior report, by CTR
读者数据Reader’s Pro?le

---------------------------------

广告 Advertising
2013刊例 · 广告 · 06-01
2013 Media Kit · Advertising · 06-01
广告价目表   Rate Card
累计折扣 Frequency Discount
3   Insertions                    3%
6   Insertions                    5%
10 Insertions                    8%
15 Insertions                    10%
21 Insertions                    12%
26 Insertions                    15%
其他形式，价格另议
Other format, to  be discussed
指定版位加收15%  
Available ?xed position 15%
汇率兑换 Exchange Rate
以当日汇率为准
Up to the currency rate
2013年7月1日生效
Effective Date: 1st July, 2013
版位  净尺寸 价格
Positions Clear Size W*H(mm) Price (RMB) 
封面内拉 Gatefold of Front Cover (4 Pages)593mm(W) x 267mm(H)1 049 000
第一跨页 First DPS400mm(W) x 267mm(H) 625 000
第二跨页 Second DPS400mm(W) x 267mm(H) 546 000
第三跨页 Third DPS400mm(W) x 267mm(H) 514 000
封底 Outside Back Cover200mm(W) x 267mm(H) 514 000
中心跨页 Centre Page Spread400mm(W) x 267mm(H) 456 000
普通内页跨页 DPS400mm(W) x 267mm(H) 411 000
第一目录对页 Facing First Content Page200mm(W) x 267mm(H) 318 000
第二目录对页 Facing Second Content Page200mm(W) x 267mm(H) 295 000
版权对页  Facing Masthead 200mm(W) x 267mm(H) 286 000
第一专栏对页 Facing First  Special Column200mm(W) x 267mm(H)265 000
第一开篇对页 Facing Global Economics 200mm(W) x 267mm(H)265 000
ETC对页 Facing ETC200mm(W) x 267mm(H)265 000
索引对页 Facing  Index200mm(W) x 267mm(H) 263 000
封三 Inside Back Cover200mm(W) x 267mm(H) 238 000
普通内页 ROP200mm(W) x 267mm(H) 228 000
横1/2页 1/2 Horizontal 200mm(W) x 130mm(H)115 000
横1/3页 1/3 Horizontal200mm(W) x 85mm(H)80 000
竖1/3页 1/3 Vertical65mm(W) x 267mm(H)80 000
物料要求 Material Requirements   
装订:  骑马钉装订 Binding:  Saddle-Stitch
网线:  175线（每英寸） Screen:  175/ INCH
出血位:  每边各加3mm Bleeding Size:  3mm added
稿件:  用所提供的文件打印，两张数码彩样
Material:  print with file provided, 2 colorful digital formats
格式:  300dpi精度，CMYK四色印刷，PDF或者TIFF格式
Format:  300dpi, CMYK, PDF or TIFF
截稿时间 Closing Dates   
刊期:  双周刊 Publication Date:  Biweekly
订版限期:  提前出刊日15天 Space Closing Date:  15 days before publication date
物料限期:  提前出刊日10天    Material Closing Date:  10 days before publication date