MEDIA KIT 2013  广告刊例
www.inleon.com
形象创造影响力
FMFD-ZS-LJ12-a1C8.indd   32012.12.24   9:26:22 PM

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Proudly Launched by Rayli Group A Top-to-toe Solutions’ Men’s Fashion Magazine A magazine that modernizes men’s fashion perceptions;  that inluences and
alters men’s fashion and lifestyle consumption ideas in current China
实用型时尚男刊
中国男人的形象顾问
影响并改变中国男性着装观念和生活品位
瑞丽集团出品
《男人风尚》

---------------------------------

A brand new men's magazine for our era; a recognized guide for
up-to-date lifestyle and fashion information for Chinese men
 A practical men's fashion magazine that focuses on improving men's image and style by providing top-to-toe solutions
 A complete guidebook to fashion and lifestyle trends for men
 It demonstrates the principle that while money is important,  how that money is spent is even more so
 An in?uential magazine on men’s consumption habits in our society
这个时代迫切需要、受到广泛认可、引导中国男性消费的杂志
以实用提案专注提升男人形象与生活品位的时尚指南。实在地告诉中国男人：大把赚钱是一回事，
如何把钱花得有型有款是另一回事。对中国男人的时尚消费热情具有权威影响力
摄影
/前田
 晃
 出自《男人风尚》
2012年
5月号

《男人风尚》的读者既有经济实力，又具有时代精神
我们的目标读者为28岁~45岁，年收入15万元以上的公司经营者、商务人士、专职人员、
自由职业者等。他们是经济实力雄厚，具有较强购买力和喜欢尝试新鲜事物的现代都市男人
Our Readers are Trend-Savvy and Financially Sound
The majority of our readers are successful men, between the ages of 28 and 45, who are entrepreneurs, business people,
professionals, freelancers or experts in their industries. They have high purchasing power, money is not an issue for them and
they are ready to try anything new and exciting
我们的读者说，《男人风尚》影响并改变他们的着装观念和生活品位
According to our readers, LEON in?uences and changes their views and tastes on clothing准确的市场定位
Clear Market Posiion1
中国现代都市的成熟男人 Mature Modern Metropolitan Men

读者构成  Readership Composition
职业Profession
文化程度Education
25%
30%
3%
大专以下 Below Diploma
42%
本科以上
Post Graduate Degree
51%8%
自由职业者
Freelance
21%政府公务员 Civil Servant
10%
普通职员
Officer
年龄Age
平均月收入Average Monthly Earnings (RMB)
24%
35岁以上
22%
23～27岁
29%
31～35岁
25%
28～30岁
13%
5000~8000元
35%
8000~10000元
47%
10000元以上
5%
5000元以下
最新购买的手表价格
Price of watches bought recently
过去一年在旅行(包括购物)上的支出
Spending on travel (including shopping) last year
过去一年购买家庭影音产品的总支出
Spending on home entertainment products last year
过去一年购买数码产品的总支出
Spending on digital products last year
每年购买黄金/白金/珠宝首饰的支出
Spending on gold/Pt/jewelry each year  
                   每年购买高端服饰的支出
Spending on high-end fashion each year
每年购买时尚男鞋的支出
Spending on shoes each year
                  过去一年在休闲娱乐方面的支出
Spending on leisure and recreation last year
过去一年购买香水/护肤品的总支出
Spending on perfume/skin care products last year
《男人风尚》是备受中国高端男士青睐的杂志
LEON, the Preferred Magazine of Male Luxury Consumers in China
时尚先生                    男人风尚 智族                              芭莎男士                      睿士                        
Esquire                           LEON  GQ BAZAAR  Men's style                 ELLEMEN                            
307
161179
226
100
0
200
300
10%
私营业主
Entrepreneurs
大专 Diploma
高级白领
White Collar
数据来源：新生代市场监测机构中国新富市场与媒体研究（H3）2012，男性   单位：千人
Source: China New Rich Marketing and Media Study (H3) 2012, Sinomonitor International, male Unit: 1,000  readers
69
大学本科 Bachelor'sDegree

---------------------------------

他们有不错的经济来源，愿意为时尚买单
他们消费时更加随性，只要喜欢就会买
他们愿意购买高档服装、珠宝、腕表和酒类
对手表/饰品的身份感、时尚感和重要性表示认同
汽车、房产、智能手机、数码相机和笔记本电脑都是他们热衷于购买的产品
They have high disposable incomes and are willing to pay for fashion products
They are casual consumers and will buy anything they like
They are willing to buy high-end clothing, jewelry, watches and wines
They agree that watches/jewelry demonstrate their identity, sense of fashion and importance
They are great fans of cars, property, smart phones, digital cameras and laptops
数据来源：新生代市场监测机构中国新富市场与媒体研究（H3）2012，男性   单位：元
Source: China New Rich Marketing and Media Study (H3) 2012, Sinomonitor International,male Unit: RMB
《男人风尚》读者在时尚产品方面的消费支出体现出强大购买力
LEON Readers Have High Purchasing Power in the Consumption of Fashion Products
最新购买的手表价格
Price of watches bought recently
过去一年在旅行(包括购物)上的支出
Spending on travel (including shopping) last year
过去一年购买家庭影音产品的总支出
Spending on home entertainment products last year
过去一年购买数码产品的总支出
Spending on digital products last year
每年购买黄金/白金/珠宝首饰的支出
Spending on gold/Pt/jewelry each year  
                   每年购买高端服饰的支出
Spending on high-end fashion each year
每年购买时尚男鞋的支出
Spending on shoes each year
                  过去一年在休闲娱乐方面的支出
Spending on leisure and recreation last year
过去一年购买香水/护肤品的总支出
Spending on perfume/skin care products last year
27,164
22,914
3,178
16,145
15,124
15,014
14,866
7,529
4,377
---------------------------------

数据来源：新生代市场监测机构中国新富市场与媒体研究（H3）2012，男性   单位：列百分比，占各自读者比例
Source: China New Rich Marketing and Media Study (H3) 2012, Sinomonitor International,males Unit: %Col
《男人风尚》读者是社会的中高阶层、财富的缔造者
LEON Readers Are From Upper-middle Class and Remain a Major Pillar of the Economy《男人风尚》读者更加注意形象和品位，更加看重名牌所彰显的社会价值
LEON Readers Pay More Attention to the Image, Status and Social Value of a Brand
社会地位方面处于
中高阶层及以上
At or above middle-and-upper class in terms of
social status
家庭年收入
90万元及以上
Annual household income
of RMB900,000 & above
智族
GQ
36%
32%
28%
35.3%34.7%33.3%31.7%30.5%
男人风尚
LEON
时尚先生
Esquire
芭莎男士
 BAZAAR
 Men's style
睿士
ELLEMEN
个人年收入
60万元及以上
Annual personal income
of RMB600,000 & above
智族
GQ
8%
4%
0
8.2%8.2%7.9%7.2%
4.8%
男人风尚
 LEON
时尚先生
Esquire
芭莎男士
 BAZAAR
 Men's style
睿士
ELLEMEN
12%
智族
GQ
8%
4%
0
8.7%8.7%
6.9%6.8%
男人风尚
LEON
时尚先生
Esquire
芭莎男士
 BAZAAR
 Men's style
睿士
ELLEMEN
12%
6.6%
与其他人相比,我的穿着更加时尚
Compared to other people, I am more stylish
我非常希望自己能够成为领导潮流的时尚人群
I want to be a trend-setter.
周围的人总是非常认可我的时尚建议和看法
Others respect my views and opinions on fashion
我买车是为了提高我的身份和社会地位
I bought a car to enhance my social status
我希望自己在别人眼中是个时尚的人
I want to be seen as a stylish person
名牌是身份和地位的象征
Brands are status symbols
我非常了解时尚品牌的历史和文化背景
I’m familiar with the history and background of fashion brands
身边的人购物时经常征求我的意见
Others often ask me for shopping advice
我喜欢尝试新的品牌
I like to try new brands
对新商品或新式服务有强烈的兴趣
I have a keen interest in new products and styles
通过车可以判断车主的身份
A car can tell you about the owner’s social status
时尚能够提高我的生活质量
Fashion improves my quality of life
我愿意多花钱购买名牌产品
I’m willing to spend more on brand name products
购买商品时,还是有广告的品牌比较可靠
Widely-advertised brands are more reliable
---------------------------------

数据来源：数据来源：新生代市场监测机构中国新富市场与媒体研究（H3） 2012，男性  单位：Index指数
Source: China New Rich Marketing and Media Study (H3) 2012, Sinomonitor International,males Unit: Index
《男人风尚》读者更加注意形象和品位，更加看重名牌所彰显的社会价值
LEON Readers Pay More Attention to the Image, Status and Social Value of a Brand
与其他人相比,我的穿着更加时尚
Compared to other people, I am more stylish
我非常希望自己能够成为领导潮流的时尚人群
I want to be a trend-setter.
周围的人总是非常认可我的时尚建议和看法
Others respect my views and opinions on fashion
我买车是为了提高我的身份和社会地位
I bought a car to enhance my social status
我希望自己在别人眼中是个时尚的人
I want to be seen as a stylish person
名牌是身份和地位的象征
Brands are status symbols
我非常了解时尚品牌的历史和文化背景
I’m familiar with the history and background of fashion brands
身边的人购物时经常征求我的意见
Others often ask me for shopping advice
我喜欢尝试新的品牌
I like to try new brands
对新商品或新式服务有强烈的兴趣
I have a keen interest in new products and styles
通过车可以判断车主的身份
A car can tell you about the owner’s social status
时尚能够提高我的生活质量
Fashion improves my quality of life
我愿意多花钱购买名牌产品
I’m willing to spend more on brand name products
购买商品时,还是有广告的品牌比较可靠
Widely-advertised brands are more reliable
130
113
129
114
128
115
126
108
124
114
123
109
121
118
120
111
120
110
120
111
115
105
114
111
112
106
109
107
100105110115120125130
男人风尚男刊平均水平

---------------------------------

            摄影 / 村山  元一  出自《LEON》2010年6月号
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 ???????????????????????
 ?????????????????????
 ???????????????????  
w????x?2Our Social                        Responsibiliies
摄影
/谷田政史（
CaNN
）
 出自《
LEON
》
2012
年
5月号

精选社会各界有型、有趣的名人，他们有鲜明的价值观，都是时尚与个性的代表人物，
用充满智慧的快言快语与读者分享他们的时代生活态度
??
直指人心的美容选题里不仅有好用的保养品介绍，还有简单易学的理容技巧。
我们呈现的是一站式的解决方案
????
这是一个男性也需要佩戴珠宝和饰品的时代，它们是帮你从同样衣冠楚楚的男人中
脱颖而出的必要装备。对于《男人风尚》的读者，它们和服装一样，理所当然地应被重视
??
与哥们儿去英格兰体验一次马球比赛，和女友共同体验泰国的顶级SPA ……
《男人风尚》以新鲜独特的视角发现时尚生活的胜地
??
从家具到家电、厨房用具，从使生活多姿多彩的漂亮实用的设计到高品质的住宅，
从各个方面发掘介绍符合成熟男人口味的家居用品
??
从电脑到手机，深入分析与展示新款电子产品，从与专业IT 杂志不同的角度出发，
提供风尚男士的明智选择
??
发掘能够和哥们儿、女友还有生意伙伴度过美好时光的场所，分享品尝美食美酒的诀窍，
专为《男人风尚》读者特别定制，一切都是精挑细选后的品位之选
Elite
LEON engages the stylish and
successful elites in our society -
men with outstanding values, at
the cutting edge of fashion,
sharing their personal credos
and words of wisdom
Grooming
Helpful skincare advice, paired
with simple and effective
grooming tips for men
Accessories
Accessories have become the
most important items for the
modern man. They are essential
for fashionably standing out in a
crowd
Travel
LEON explores the most
exotic travel destinations: from
participating in a polo game in
Scotland with friends to
experiencing unique spas with a
girlfriend in Thailand - the most
seductive and adventurous
Home Decor
From home appliances to
kitchenware, from exclusive
interiors to high-end
properties, LEON uncovers every
aspect of living the high life
专业的时尚人士 Trend-Savvy Males
LEON aims to provide novel, provocaive and insighful topics for men,
with content aimed at making its readers lifestyle experts in the men's market

Technology
Unlike a professional IT magazine, LEON gives readers in-depth access to the
latest digital products, giving a range of smart choices tailored to our readers
tastes, like personal computers, mobile phones and other technology products
Cuisine
LEON explores distinctive restaurants where readers can have a great time with
friends, girlfriends or business partners; includes wine tasting tips and information
on wine culture, all carefully selected for LEON readers
摄影

我们的客户说，在报亭、机场、酒店、写字楼等处，《男人风尚》随处可见
According to our readers, LEON can be seen everywhere: in newsstands,
airports, hotels and of?ce buildings
定位准确，覆盖率广阔，传阅率极高
瑞丽拥有全国最强大的期刊营销系统。遍及全国的62,000 多家销售、展示终端，使瑞丽实现了
对中国地级以上市场和发达县级市场的全面有效覆盖
Broadest Coverage and Distribution Network
Rayli is equipped with the most powerful distribution system of all periodicals in China. Its 62,000 outlets enable
Rayli to effectively cover all markets above the prefecture and county levels within the PRC.

                         
《男人风尚》月发行量
LEON’s Monthly Circulation (875,800 copies)册875,800
9%
2%
4%
8%
2%
2%
65%
机场 Airport
书店
Bookstore
展示 Display
连锁超市 Chain Supermarket
其他团购 Group Procurement
宾馆、饭店、写字楼
Hotels/Restaurants/Of? ce Buildings
报摊报刊亭 Newsstand and Kiosk
8%政府机构订阅 Goverment 多样化的发行网络
Diversi? ed Distribution
Network
上海 SHANGHAI
北京 BEIJING
广东省 GUANGDONG
浙江省 ZHEJIANG
江苏省 JIANGSU
辽宁省 LIAONING
四川省 SICHUAN
湖北省 HUBEI
重庆 CHONGQING
山东省 SHANDONG
湖南省 HUNAN
陕西省 SHAANXI
天津 TIANJIN
福建省 FUJIAN
云南省 YUNNAN
省份
Province
发行量比例
Circulation Ratio
河北省 HEBEI
黑龙江省 HEILONGJIANG
山西省 SHANXI
河南省 HENAN
广西壮族自治区 GUANGXI
安徽省 ANHUI
江西省 JIANGXI
吉林省 JILIN
贵州省 GUIZHOU
内蒙古自治区 INNER MONGOLIA
甘肃省 GANSU
新疆维吾尔自治区 XINJIANG
青海省 QINGHAI
宁夏回族自治区 NINGXIA
省份
Province
发行量比例
Circulation Ratio
16.1%
15.0%
10.1%
9.0%
8.7%
6.2%
5.2%
3.6%
3.3%
3.2%
3.2%
2.6%
2.4%
2.2%
1.3%
1.1%
1.1%
0.9%
0.8%
0.7%
0.5%
0.5%
0.5%
0.5%
0.5%
0.3%
0.2%
0.2%
0.1%

优质渠道合作： 2013年，《男人风尚》将开拓更多精准的渠道资源，与欧美同学会，
企业家联合会，钟表协会，证券银行企业等高端机构建立合作，同时继续吸引更多
优质品牌加入《男人风尚》的合作伙伴行列
High quality channels: In 2013, LEON will develop more precise channels and establish
cooperative relations with high-end organizations such as the Western Returned Scholars
Association, Entrepreneurs Association, the Horologe Association, securities and banking
companies. We will continue to attract more high quality brands into the ranks of LEON
partners
精准渠道营销 Precise Marketing Channels
终端展示促销：《男人风尚》全面覆盖国内5000个专属杂志展示点，包括：咖啡厅，
机场休息厅，便利店，高级餐厅，会所，美容健身SPA，4S店等，并通过在特定城
市附赠品牌精美随刊礼品等促销手段，提高杂志销量和实现品牌的口碑营销
Display and promotion: LEON is circulated in 5,000 exclusive magazine stands nationwide, in
coffee shops, airport lounges, convenience stores, high-end restaurants, clubs, beauty and ? tness
centers, spas, full-service car dealerships, and more. In order to increase sales and word-of-
mouth marketing, promotional tools such as complementary gift giveaways are also employed in
designated cities
写字楼巡展：2012年，《男人风尚》成功在北京、上海、广州、成都4大城市30
座5A级写字楼巡回展示。2013年，我们将在更多的一线城市继续进行顶级写字楼
巡展，在推广杂志的同时，携手更多品牌走近目标受众群，为客户创造更多的品
牌附加价值
Of? ce building tours: In 2012, LEON successfully organized an exhibition tour through thirty 5A of? ce
buildings in four cities: Beijing, Shanghai, Chengdu and Hangzhou. In 2013, LEON will continue
these high-end of? ce buildings tours in ? rst-tier cities. They not only promote the magazine, but also
bring more brands closer to their target audiences, creating more brand-added value for our clients
高端商场展：汲取2012年顶级商场品牌展示的成功经验，2013年，《男人风尚》将加
大力度，活动将覆盖至一二线重点城市顶级商场，彰显品牌实力及魅力
Events at high-end shopping centers: Building on the experience of successfully organized
brand exhibitions at high-end shopping centers in 2012, LEON will intensify efforts in 2013 to
expand events into upscale shopping centers in ? rst-tier and second-tier cities, and fully display
the brand’s strength and charm
---------------------------------

实力品牌活动 Signature Projects
LEON风尚讲堂： （全年6～8次）目标读者+实用主题+精英行业。2012年“风尚讲堂”的脚步已经遍及世界500强企业，为不
同行业成熟的职场精英男性带来全方位的形象指导，有效提升了杂志品牌的知名度和社会影响力！2013年我们将继续走进全国各
大企业，帮助中国中坚力量的男士打造适合自己职业的最佳形象，真正成为中国男士着装和生活方式宝典
The LEON fashion forum (6 to 8 times annually) brings together our target audience, practical themes, and industry elites. In 2012, the “LEON Fashion
Forum” entered into the workplace of some of the top 500 enterprises across a variety of industries with comprehensive advice for professional,
sophisticated men on how to improve image. This has effectively enhanced magazine brand awareness and social in?uence, and cultivated a loyal
readership. In 2013 we will continue to work with partners in all industries, helping the men who are building a stronger China ?nd the professional
image best suited to their needs, and becoming the ?nest collection of fashion and lifestyle information for men
LEON年度盛典：年度核心品牌活动，倾力打造时尚盛事。《男人风尚》通过“年度盛典”，盘点和梳理中国男性风尚，以“形象创
造影响力”的杂志核心价值观，立体深入地进行诠释和解构，引领中国中产阶级男性的“LEON”化时尚视角和消费模式    
LEON fashion gala: The major annual event, a fashion extravaganza. Through the annual LEON Fashion Gala, LEON seeks to de?ne and exemplify
men’s fashion in China. Built on the “in?uential creation of image”, the magazine focuses on in-depth interpretation and deconstruction of a new
philosophy, leading the men of the Chinese middle-class in embracing LEON-ized fashion perspectives and consumption patterns
---------------------------------

Planning Philosophy
The most professional advertorial planning team
Precision in encapsulating the essence of brands
Implement amazingly innovative ideas
Dazzle with brilliance
Be unforgettable
策划理念
最专业的软宣策划团队
精确把握客户品牌精髓
赋予最非凡的创意想法
碰撞出夺目耀眼的火花
达成令人过目不忘的非凡传播效果
5广告策划
Adverisement  Planning
视觉大片 优雅时尚 华丽演绎品牌经典产品Interpret brand classics through elegant and fashionable blockbuster videos

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结合最前沿流行趋势 传播客户品牌精神Communicate spirits of clients' brands in consistency with cutting-edge trends
多种特殊形式 展现精彩夺目的创意效果Excitingly innovative effects through a variety of special forms
沃尔沃特殊形式广告
Links of London
Braun
Ermenegildo Zegna
Canali
Kiton
L'oreal
任达华&琦琦
全面整合优势资源 明星名人倾心演绎 助力提升品牌产品关注度
Boost product popularity through integrated, quality
resources and celebrity endorsements
郑晓龙
冯绍峰
袁成杰
SHISEIDO MEN

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瑞丽360度整合营销，整合集团所有平面刊物、
数字媒体、无线应用、数据库、
市场活动以及瑞丽精品读者口碑传播于一体，为你提供有效、
专业的时尚类媒体推广咨询服务，
策划富有创意的跨媒体互动整合推广方案，并负责全案执行。
相信整合营销将为你的媒体推广注入全新的生命力！
Integrated Marketing
By combining all of the Rayli Group’s print publications, digital media, wireless apps,
 databases, marketing events and word-of-mouth influence, Rayli’s 360°
 integrated marketing offers you effective, professional consulting services
 in fashion media promotion. We provide creative promotion plans
 that are cross-media, interactive, and integrated; and we execute them
to the fullest.  We believe our integrated marketing strategies
can breathe  new life into your media campaigns!
360°整合营销
全方位整合营销
Integrated Markeing 6

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《男人风尚》iPad精选版
下载量居中国男性时尚类杂志前茅，
品牌呈现方式更立体、更多样、更互动
The Leon Highlights iPad edition
ranking top among men's fashion magazines in China
showcases brands in more vertical
diverse and interactive ways
强势新媒体助《男人风尚》
影响力爆发式增长
Explosive Growth of Leon Powered
by New Media
新媒体
《男人风尚》手机杂志《男人风尚》手机杂志《男人风尚》手机杂志《男人风尚》手机杂志《男人风尚》手机杂志《男人风尚》手机杂志《男人风尚》手机杂志《男人风尚》手机杂志《男人风尚》手机杂志《男人风尚》手机杂志
让最前沿的时尚资讯，随身携带，进一步拉近读者与品牌距离让最前沿的时尚资讯，随身携带，进一步拉近读者与品牌距离让最前沿的时尚资讯，随身携带，进一步拉近读者与品牌距离让最前沿的时尚资讯，随身携带，进一步拉近读者与品牌距离让最前沿的时尚资讯，随身携带，进一步拉近读者与品牌距离让最前沿的时尚资讯，随身携带，进一步拉近读者与品牌距离让最前沿的时尚资讯，随身携带，进一步拉近读者与品牌距离让最前沿的时尚资讯，随身携带，进一步拉近读者与品牌距离让最前沿的时尚资讯，随身携带，进一步拉近读者与品牌距离
The Leon mobile editionThe Leon mobile editionThe Leon mobile editionThe Leon mobile editionThe Leon mobile editionThe Leon mobile editionThe Leon mobile editionThe Leon mobile edition
allows readers to carry information on cutting-edge fashion wherever they goallows readers to carry information on cutting-edge fashion wherever they goallows readers to carry information on cutting-edge fashion wherever they goallows readers to carry information on cutting-edge fashion wherever they goallows readers to carry information on cutting-edge fashion wherever they go
bringing them up-close and personal with brandsbringing them up-close and personal with brandsbringing them up-close and personal with brandsbringing them up-close and personal with brandsbringing them up-close and personal with brands
和品牌在线上、线下以及其他渠道全方位的合作
On-line and Off-line, three-dimensional cooperation with luxury brands
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全方位整合营销
ranking top among men's fashion magazines in China
《男人风尚》官方微博和主编微博《男人风尚》官方微博和主编微博《男人风尚》官方微博和主编微博
人气高，公信力强，是网络中的时尚舆论领袖人气高，公信力强，是网络中的时尚舆论领袖人气高，公信力强，是网络中的时尚舆论领袖
The of? cial Leon microblog and microblogs of the chief The of? cial Leon microblog and microblogs of the chief The of? cial Leon microblog and microblogs of the chief editors editors
are fashion opinion leaders on the internetare fashion opinion leaders on the internetare fashion opinion leaders on the internet
enjoying extreme popularity and high credibilityenjoying extreme popularity and high credibilityenjoying extreme popularity and high credibility
F2.F3.P1-3.5-11.13-17.19-20.22-29.31-32-ZS-LJ5-K3C2c5D6G3F8g1F8G7H2g1H9D1B3.indd   292012.12.25   2:07:35 PM

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中国最大的时尚媒体客户数据库——瑞丽用户数据库
The Largest Fashion Media Client’s Database – Rayli Users Database
由瑞丽系列期刊群读者，瑞丽网网民，瑞丽各类活动报名会员，瑞丽联名信用卡、男人风尚灵通卡、
瑞丽商务旅行卡用户共同构成；具有数量庞大、用户资料详尽、信息准确、可细分性和活跃程度高的特点，
可协助广告主准确快速地触达目标人群，以进行有关产品或服务的各种形式广告宣传及市场调查研究
The database consists of Rayli magazine subscribers, users of Rayli.com, and users of the Rayli co-branded credit card, Leon
MoneyLink card and the Rayli business travel card. It features complete and accurate user information, which is highly dynamic
and can be further segmented. It helps advertising clients to reach out to target groups accurately and ef?ciently, in order to
implement various types of publicity or carry out market surveys related to their products or services
跨媒体营销立体通路 —瑞丽数字媒体 最具实用特色的商业服务平台
Cross-media Vertical Marketing Platform -Rayli Digital Media, the Most Practical Business Services Platform
瑞丽数字媒体秉承“实用特色，立体传播”的理念，凭借旗下所拥有的中国最具实用特色和专业实力的垂直
时尚门户网站、国内领先的女性时尚互动平台、基础数据强大的化妆品库与珠宝腕表库等产品库、中国领先
的系列女性移动产品等，强势覆盖各数字媒体平台及千万都市时尚群体。互联网和移动互联网多媒体整合形
式加富有创意性的互动表现力，为客户提供全方位、跨媒体的营销支持，广告效果显著增强，成为众多品牌
“赢得”目标消费者的绝佳营销渠道
Building on the strength of the most distinctive and professional vertical fashion portal, Rayli Digital Media stands as the leading
national interactive fashion platform for women, with powerful product warehouses for cosmetics, jewelry, and watches, as
well as a series of leading mobile products for women in China. Rayli Digital Media epitomizes “utmost practicality and vertical
communication” with its variety of digital media platforms serving millions of urban fashionistas. The multimedia integration of
the world wide web and mobile internet combined with continued innovation offers clients comprehensive and cross-media
marketing support with highly enhanced advertising effects. These strengths have made Rayli Digital Media the best marketing
channel for  brands to “win” target customers
千人成本  575元，低于同类男性杂志（以内页整版为例）
Cost Per Thousand: LEON’s cost of RMB 575 per thousand readers is lower than that spent by its counterparts in the
domestic market (this cost is for a full page advertisement)
 内页刊例 （元）
Full Page (RMB)
千人成本（元/千人）
Cost Per Thousand(RMB)
男人风尚
LEON
575
153,000
759
286,000
时尚先生
Esquire
1,158
242,000
芭莎男士
BAZAAR Man's Style
1,596
150,000
智族
GQ
睿士
ELLEMEN
1,050
210,000
广告优势
Adverising Advantages 7
数据来源：新生代市场监测机构中国新富市场与媒体研究(H3) 2012
Source: China New Rich Marketing & Media Study (H3) 2012, Sinomonitor International
F2.F3.P1-3.5-11.13-17.19-20.22-29.31-32-ZS-LJ5-K3C2c5D6G3F8g1F8G7H2g1H9D1B3.indd   312012.12.25   2:25:36 PM

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注：若广告客户指定广告位置，则须加收广告费用的20%
Notes: An extra 20% of the advertising rates will be charged should clients speciically require certain positions
广告价格 Advertising Quotation
2013年主刊广告价格及版位 Advertisement Rates and Positions,2013