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2014年广告刊例
ADVERTISING RATE
2014年1月1日生效
Effective From January 1st,2014
版面四色 |
全国版 |
单个地区版 |
两个地区版 |
Size / Position 4 colors |
National |
Any One City Section |
Any Two City Sections |
普通版面 |
|
|
|
Run of Page(R.O.P.) |
|
|
全版 ROP FP |
198,000 |
119,000 |
160,000 |
跨版 ROP DPS |
396,000 |
238,000 |
318,000 |
半版竖放 1/2 Page Vertical |
152,000 |
91,000 |
123,000 |
半版横放 1/2 Page Horizontal |
143,000 |
86,000 |
114,000 |
1/3版竖放 1/3 Page Vertical |
117,000 |
70,000 |
93,000 |
1/3版横放 1/3 Page Horizontal |
106,000 |
64,000 |
85,000 |
1/4版竖放 1/4 Page Vertical |
100,000 |
60,000 |
79,000 |
半版竖放对联 1/2 Vertical Couplet |
276,000 |
166,000 |
220,000 |
1/3版竖放对联 1/3 Vertical Couplet |
211,000 |
128,000 |
169,000 |
1/2跨版 1/2 Horizontal Double Page Spread |
265,000 |
160,000 |
211,000 |
特殊版面 |
|
|
|
Special Position |
|
|
新闻版 News Section |
|
|
封面拉页 Gatefold of Front Cover(2 Pages) |
639,000 |
|
|
封二跨版 Inside Front Cover Spread (IFCS) |
784,000 |
|
|
封二全版 Inside Front Cover Full Page |
573,000 |
|
|
第二跨版 2nd Double Page Spread |
551,000 |
|
|
第三跨版 3rd Double Page Spread |
545,000 |
|
|
第四跨版 4th Double Page Spread |
540,000 |
|
|
A5全版 A5 Full Page |
336,000 |
|
|
A7全版 A7 Full Page |
325,000 |
|
|
A9全版 A9 Full Page |
300,000 |
|
|
A11全版 A11 Full Page |
295,000 |
|
|
A13全版 A13 Full Page |
290,000 |
|
|
A15全版 A15 Full Page |
284,000 |
|
|
A17全版 A17 Full Page |
278,000 |
|
|
正中跨版 Central Spread |
534,000 |
|
|
封三 Inside Back Cover |
273,000 |
|
|
封底 Outside Back Cover |
922,000 |
|
|
特别封面竖放条+内页全版 |
710,000 |
|
|
Front Cover Vertical Banner+ROP |
|
特别封面横放条+内页全版 |
710,000 |
|
|
Front Cover Horizontal Banner+ROP |
|
三、四、五、九、十、十一、十二月只接受封二跨版；其他月份封二跨版有优先权 |
Only IFCS is acceptable in Mar. Apr. May. Sep. Oct. Nov. Dec.issues, and IFCS takes priority for the rest of the year. |
财富版 Business Section |
|
|
封面拉页 Gatefold of Front Cover(2 Pages) |
469,000 |
|
|
封二跨版 Inside Front Cover Spread |
506,000 |
|
|
封二全版 Inside Front Cover Full Page |
322,000 |
|
|
第二跨版 2nd Double Page Spread |
469,000 |
|
|
B5全版 B5 Full Page |
282,000 |
|
|
B7全版 B7 Full Page |
265,000 |
|
|
B9全版 B9 Full Page |
251,000 |
|
|
B11全版 B11 Full Page |
245,000 |
|
|
B13全版 B13 Full Page |
239,000 |
|
|
B15全版 B15 Full Page |
234,000 |
|
|
正中跨版 Central Spread |
457,000 |
|
|
封三 Inside Back Cover |
229,000 |
|
|
封底 Outside Back Cover |
398,000 |
|
|
特别封面竖放条+内页全版 Front Cover Vertical Banner+ROP |
560,000 |
|
|
特别封面横放条+内页全版 Front Cover Horizontal Banner+ROP |
560,000 |
|
|
生活版 Lifestyle Section |
|
|
封面拉页 Gatefold of Front Cover(2 Pages) |
529,000 |
|
|
封二跨版 Inside Front Cover Spread |
648,000 |
|
|
封二全版 Inside Front Cover Full Page |
437,000 |
|
|
第二跨版 2nd Double Page Spread |
523,000 |
|
|
第三跨版 3rd Double Page Spread |
506,000 |
|
|
第四跨版 4th Double Page Spread |
496,000 |
|
|
C5全版 C5 Full Page |
317,000 |
|
|
C7全版 C7 Full Page |
295,000 |
|
|
C9全版 C9 Full Page |
273,000 |
|
|
C11全版 C11 Full Page |
259,000 |
|
|
C13全版 C13 Full Page |
254,000 |
|
|
C15全版 C15 Full Page |
248,000 |
|
|
C17全版 C17 Full Page |
243,000 |
|
|
正中跨版 Central Spread |
484,000 |
|
|
封三 Inside Back Cover |
240,000 |
|
|
封底 Outside Back Cover |
534,000 |
|
|
特别封面竖放条+内页全版 Front Cover Vertical Banner+ROP |
595,000 |
|
|
特别封面横放条+内页全版 Front Cover Horizontal Banner+ROP |
595,000 |
|
|
三、四、五、九、十、十一、十二月只接受封二跨版；其他月份封二跨版有优先权 |
Only IFCS is acceptable in Mar. Apr. May. Sep. Oct. Nov. Dec.issues, and IFCS takes priority for the rest of the year. |
生活版中心跨版只接受美容或者时装品牌 |
The Central Spread of Lifestyle section is only for beauty and fashion brands. |
城市版 Metro Section |
|
|
封面拉页 Gatefold of Front Cover(2 Pages) |
473,000 |
283,000 |
378,000 |
封二跨版 Inside Front Cover Spread |
479,000 |
288,000 |
384,000 |
封二全版 Inside Front Cover Full Page |
259,000 |
155,000 |
208,000 |
第5全版 5th Full Page |
251,000 |
150,000 |
201,000 |
第7全版 7th Full Page |
243,000 |
146,000 |
195,000 |
正中跨版 Central Spread |
423,000 |
254,000 |
339,000 |
封三 Inside Back Cover |
239,000 |
145,000 |
192,000 |
封底 Outside Back Cover |
351,000 |
211,000 |
281,000 |
特别封面竖放条+内页全版 |
517,000 |
310,000 |
412,000 |
Front Cover Vertical Banner+ROP |
|
特别封面横放条+内页全版 |
517,000 |
310,000 |
412,000 |
Front Cover Horizontal Banner+ROP |
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