英国一场全国性广告运动 教你如何应对奥运期间的拥挤

　　在几个月后，2012年伦敦奥运会、残奥会即将开始。虽然这是全球注目的大事，但也有当地居民担心，自己的居住的城市会不会被蜂拥而至的人群塞爆？

　　当然，如果要和民众事先做沟通，一定要透过多种媒体管道，提供不同的解决办法。伦敦市就请来m+c saatchi ，创造一个主题为“get ahead of the games”的全国性广告运动，帮助居民和游客在伦敦2012奥运会、残奥会期间对旅行延迟、技巧和计划方面提高认识。m+c saatchi为这次的盛事做了不少媒体规划，包含透过大众交通工具、高速公路、铁路广告版面的海报、社群媒体、广播等，一起来看看!

　　▲image courtesy get ahead of the games

　　▲image via every day life style

　　▲the home page of “get ahead of the games”

　　▲as one scrolls through the timeline in which the games occur，the map displays affected areas during a given time。

　　▲each region of the city has a detailed explanation of the olympic and paralympic games'' impact on travel

　　▲detailed view of website navigation art depicting two heavy-weight wrestlers squeezing themselves through the doors of a tube-car.

　　▲twitter page for ‘get ahead of the game''

　　▲image from ''hosting a great games and keeping london moving this summer'' presentation by peter hendy, london''s transport commissioner

　　▲image from ''hosting a great games and keeping london moving this summer'' presentation by peter hendy, london''s transport commissioner

　　▲image from ''hosting a great games and keeping london moving this summer'' presentation by peter hendy, london''s transport commissioner