本年戛纳钛狮由DROGA5《Decode Jay-z With Bing》、波特兰W+K《Old Spice Body wash》、AKQA《踢出传奇》、斯德哥尔摩DDB为大众汽车创作的《The speed Camera lottey》等7家公司的作品瓜分,纽约DROGA5为彪马创作的影片《After Hours Athlete》获得影视工艺类全场大奖,创意成效则由伦敦BBDO创作的《百事GO》收获最佳。颇受关注的广告片(Film)全场大奖由阿姆斯特丹W+K《踢出传奇》擒获。
戛纳把最佳创意公司称号授予波特兰W+K,DROGA5和汉堡Jung von Matt紧随其后。年度最佳代理网络由BBDO获得,奥美和DDB分列第二、三名。最佳单一代理公司的第一名是圣保罗BBDO,波特兰W+K、纽约BBDO排在二、三名。今年戛纳国际创意节将年度最佳传播集团颁给了WPP集团,宏盟和阳狮分别位列二三位;
WIEDEN+KENNEDY AMSTERDAM ENTRANCE HEINEKEN CLEMENGER BBDO MELBOURNE SLO MO FOSTERS GROUP BBDO ARGENTINA,Buenos Aire BRAIDS PEPSICO CLOTHING DROGA5, New York AFTER HOURSATHLETE PUMA DEUTSCH INC., LosAngeles FORCE VOLKSWAGEN WIEDEN+KENNEDY,Portland BORN OF FIRE CHRYSLER OGILVY MEXICO OFFICE MEXICAN INSURANCE INSTITUTION ASSOCIATION LEO BURNETT, Melbourne SEE THE PERSON SCOPE DEEP SILVER, Planegg Munchen DEAD ISLAND TRAILER DEEP SILVER BBH, New York CHROME SPEED TESTS GOOGLE ponce buenos aires PREMATURE PERSPIRATION/DISTANCE/BOWLING/MOTHER UNILEVER SAATCHI & SAATCHI, Carouge CLASSROOM CRAFT/SHOE LACES NOVARTIS CONSUMER HEALTH BBDO CANADA, Toronto CAGE COP/HITCHHIKER/CAT WRIGLEY JOHANNES LEONARDO, New York CHUBBY BUNNY;DEMO SLAM: REALTIME KARAOKE;DEMO SLAM: EXTRA SPICY;DEMO SLAM: ROUTE 66;DEMO SLAM: RUSHMORE GOOGLE
WIEDEN+KENNEDY AMSTERDAM ENTRANCE HEINEKEN
CLEMENGER BBDO MELBOURNE SLO MO FOSTERS GROUP
BBDO ARGENTINA,Buenos Aire BRAIDS PEPSICO
CLOTHING DROGA5, New York AFTER HOURSATHLETE PUMA
DEUTSCH INC., LosAngeles FORCE VOLKSWAGEN
WIEDEN+KENNEDY,Portland BORN OF FIRE CHRYSLER
OGILVY MEXICO OFFICE MEXICAN INSURANCE INSTITUTION ASSOCIATION
LEO BURNETT, Melbourne SEE THE PERSON SCOPE
BBH, New York CHROME SPEED TESTS GOOGLE
Ponce Buenos Aires PREMATURE PERSPIRATION UNILEVER
Ponce Buenos Aires DISTANCE UNILEVER
Ponce Buenos Aires BOWLING UNILEVER
Ponce Buenos Aires MOTHER UNILEVER
SAATCHI & SAATCHI, Carouge CLASSROOM CRAFT NOVARTIS CONSUMER HEALTH
SAATCHI & SAATCHI, Carouge SHOE LACES NOVARTIS CONSUMER HEALTH
BBDO CANADA, Toronto CAGE COP WRIGLEY
BBDO CANADA, Toronto HITCHHIKER WRIGLEY
BBDO CANADA, Toronto CAT WRIGLEY
JOHANNES LEONARDO, New York CHUBBY BUNNY GOOGLE
JOHANNES LEONARDO, New York DEMO SLAM: REALTIME KARAOKE GOOGLE
JOHANNES LEONARDO, New York DEMO SLAM: EXTRA SPICY GOOGLE
JOHANNES LEONARDO, New York DEMO SLAM: ROUTE 66 GOOGLE
JOHANNES LEONARDO, New York DEMO SLAM: RUSHMORE GOOGLE
影视工艺类别全场大奖及金奖名单:
全场大奖:
DROGA5 New York AFTER HOURS ATHLETE 彪马
金奖:
LODUCCA MPM São Paulo BALLOONS MTV ALEX ROMAN Madrid ABOVE EVERYTHING ELSE.. SILESTONE BY COSENTINO DRILL Tokyo XYLOPHONE NTT DOCOMO W+K Portland BORN OF FIRE CHRYSLER (Best Use of Music、Script、Direction三项) Mumbai奥美 TRAIN GOVERNMENT OF INDIA MINISTRY OF RAILWAYS DROGA5 New York AFTER HOURS ATHLETE 彪马(Script、Cinematography两项) W+K AMSTERDAM WRITE THE FUTURE Nike(Script、Editing两项) W+K AMSTERDAM ENTRANCE 喜力啤酒
LODUCCA MPM São Paulo BALLOONS MTV
ALEX ROMAN Madrid ABOVE EVERYTHING ELSE.. SILESTONE BY COSENTINO
DRILL Tokyo XYLOPHONE NTT DOCOMO
W+K Portland BORN OF FIRE CHRYSLER (Best Use of Music、Script、Direction三项)
Mumbai奥美 TRAIN GOVERNMENT OF INDIA MINISTRY OF RAILWAYS
DROGA5 New York AFTER HOURS ATHLETE 彪马(Script、Cinematography两项)
W+K AMSTERDAM WRITE THE FUTURE Nike(Script、Editing两项)
W+K AMSTERDAM ENTRANCE 喜力啤酒
钛狮全场大奖及金奖名单:
全场大奖:
DROGA5 New York DECODE JAY-Z WITH BING BING/JAY-Z 美国 McCANN ERICKSON Bucharest AMERICAN ROM KANDIA DULCE DDB STOCKHOLM THE SPEED CAMERA LOTTERY VOLKSWAGEN
DROGA5 New York DECODE JAY-Z WITH BING BING/JAY-Z
McCANN ERICKSON Bucharest AMERICAN ROM KANDIA DULCE
DDB STOCKHOLM THE SPEED CAMERA LOTTERY VOLKSWAGEN
钛狮金奖:
波特兰WIEDEN+KENNEDY THE MAN YOUR MAN COULD SMELL LIKE OLD SPICE
WIEDEN+KENNEDY AMSTERDAM, WRITE THE FUTURE 耐克
波特兰WIEDEN+KENNEDY THE MAN YOUR MAN COULD SMELL LIKE OLD SPICE
WIEDEN+KENNEDY AMSTERDAM, WRITE THE FUTURE 耐克 创意成效类别全场大奖及成效奖名单
全场大奖: ABBOTT MEAD VICKERS BBDO London SANDWICH PEPSICO
创意成效奖:
LEO BURNETT London THERE’S A McDONALD’S FOR EVERYONE McDONALD’S WIEDEN+KENNEDY Portland THE MAN YOUR MAN COULD SMELL LIKE OLD SPICE COLENSO BBDO Auckland THE PACIFIC TVNZ 新西兰 BBDO INDIA Mumbai W.A.L.S. - WOMEN AGAINST LAZY STUBBLE PROCTER & GAMBLE BBDO NEW YORK YOU’RE NOT YOU WHEN YOU’RE HUNGRY MARS CHOCOLATE
LEO BURNETT London THERE’S A McDONALD’S FOR EVERYONE McDONALD’S
WIEDEN+KENNEDY Portland THE MAN YOUR MAN COULD SMELL LIKE OLD SPICE
COLENSO BBDO Auckland THE PACIFIC TVNZ 新西兰
BBDO INDIA Mumbai W.A.L.S. - WOMEN AGAINST LAZY STUBBLE PROCTER & GAMBLE
BBDO NEW YORK YOU’RE NOT YOU WHEN YOU’RE HUNGRY MARS CHOCOLATE
The Grand Prix for Good全场大奖名单:
LEO BURNETT Melbourne SEE THE PERSON SCOPE
除以上几个常规的作品奖项,今年戛纳国际创意节将年度最佳传播集团颁给了WPP集团,宏盟和阳狮分别位列二三位;最佳年度代理上为BBDO,奥美次之,DDB第三;最佳独立代理公司为波特兰W+K,纽约Droga5 第二,汉堡Jung von Matt第三;而最佳广告主为宜家。此外,戛纳创意节还颁发了新增的圣马可狮子奖等奖项。至此,本届戛纳创意节的颁奖典礼已全部结束。想再体验一次规模这样浩荡的广告传播盛宴,就要等明年了。戛纳创意节,明年再见!