Ferrari taps RTG for Mainland China

Shanghai-  Ferrari, one of the world’s most prestigious automobile makers and brands, has engaged RTG Consulting Group for brand strategy and marketing services in Mainland China.

RTG Consulting Group will provide holistic creative and strategic plans for the brand over the coming months, as Ferrari’s special model GTC4Lusso hits the Chinese market.
 
In the upcoming months of November and December, Ferrari’s integrated campaign will reveal a new version of its GT road car at the Auto Guangzhou 2016 auto show. RTG’s teams will work closely with Ferrari to bring the launch campaign to life for audiences in China, one of Ferrari’s biggest markets.