昨日，伟达公关（Hill+Knowlton Strategies）在戛纳国际创意节上公布其在中国新成立的平台——Shanghai Addition。 新平台将为客户，如华为、荣耀手机、易美逊等提供业务、创新、数据和创意服务 。
左起：Simon Shaw、 Richard Millar 据悉，Shanghai Addition总部将设立在上海，并由伟达英国区首席执行官Richard Millar和伟达英国区首席创意策战略师Simon Shaw领导，其他员工则由伟达上海的既有员工组成。事实上，尽管总部设立在上海，但Shanghai Addition在性质上是伟达全球创意战略中心的一部分。换句话说，Shanghai Addition的服务网络是全球性质的。 Millar表示，全球经济和政治的变化为中国及中国品牌登上国际舞台创造了极大的机会，Shanghai Addition的员工拥有数年的专业知识，对跨文化、人力、市场有着深刻的洞察力，将提供以个人和客户为中心的服务。 伟达全球主席兼首席执行官Jack Martin则表示，伦敦创意战略中心将为Shanghai Addition带来一些新的技术和理念使得其能更好的为客户服务。 Hill+Knowlton Strategies today unveiled its new China platform, the Shanghai Addition, at Cannes Lions. An extension of the agency’s global centre of creativity strategy in London, the Shanghai Addition will see H+K connecting Chinese brands with different audiences and markets around the world. Richard Millar, H+K UK CEO, and Simon Shaw, UK chief creative strategist, will lead the new Shanghai platform, which is made up of H+K’s existing staff there. The Shanghai Addition is already working with clients including Huawei, Honor and Envision, among others. Through clear creative strategy and use of H+K’s extensive global network, the agency seeks to “serve the global ambitions of Chinese brands” by helping them grow quickly and effectively in new territories, said Jack Martin, H+K global chairman and CEO. Speaking to Campaign Asia-Pacific in Cannes, Millar said the skills of the London creative strategy centre will help develop the Shanghai offering. “It’s been borne out of a response to the demands of the clients we work for in China from London,” he said. “What they want to see is rapid mobilisation of the best talent that the total network can provide, on the ground, next to their headquarters [in China].” Agency executives working for Chinese clients across the globe will work together with the Shanghai Addition to service the brands’ demands in specific markets. Millar gave the example of a Chinese energy client working extensively in Germany, meaning the German H+K executives will work closely with the Shanghai Addition executives, and travel to China to offer closer, tailored services to the client. Shaw said the ambition from Chinese brands to grow beyond their domestic market has developed from government support and the fact that “there are now a lot of fantastic Chinese brands”. “We’re even seeing Chinese brands leapfrogging the domestic market and building a global brand from day one,” he said. “They want a global footprint, and we want to work with them in a much more fluid way that puts the right, client-centric team with the client, rather than whoever happens to be geographically closer.”
Read more at: http://www.campaignasia.com/article/hk-strategies-launches-new-china-platform/437406
Hill+Knowlton Strategies today unveiled its new China platform, the Shanghai Addition, at Cannes Lions. An extension of the agency’s global centre of creativity strategy in London, the Shanghai Addition will see H+K connecting Chinese brands with different audiences and markets around the world. Richard Millar, H+K UK CEO, and Simon Shaw, UK chief creative strategist, will lead the new Shanghai platform, which is made up of H+K’s existing staff there. The Shanghai Addition is already working with clients including Huawei, Honor and Envision, among others. Through clear creative strategy and use of H+K’s extensive global network, the agency seeks to “serve the global ambitions of Chinese brands” by helping them grow quickly and effectively in new territories, said Jack Martin, H+K global chairman and CEO. Speaking to Campaign Asia-Pacific in Cannes, Millar said the skills of the London creative strategy centre will help develop the Shanghai offering. “It’s been borne out of a response to the demands of the clients we work for in China from London,” he said. “What they want to see is rapid mobilisation of the best talent that the total network can provide, on the ground, next to their headquarters [in China].” Agency executives working for Chinese clients across the globe will work together with the Shanghai Addition to service the brands’ demands in specific markets. Millar gave the example of a Chinese energy client working extensively in Germany, meaning the German H+K executives will work closely with the Shanghai Addition executives, and travel to China to offer closer, tailored services to the client. Shaw said the ambition from Chinese brands to grow beyond their domestic market has developed from government support and the fact that “there are now a lot of fantastic Chinese brands”. “We’re even seeing Chinese brands leapfrogging the domestic market and building a global brand from day one,” he said. “They want a global footprint, and we want to work with them in a much more fluid way that puts the right, client-centric team with the client, rather than whoever happens to be geographically closer.”
Read more at: http://www.campaignasia.com/article/hk-strategies-launches-new-china-platform/437406 Hill+Knowlton Strategies today unveiled its new China platform, the Shanghai Addition, at Cannes Lions. An extension of the agency’s global centre of creativity strategy in London, the Shanghai Addition will see H+K connecting Chinese brands with different audiences and markets around the world. Richard Millar, H+K UK CEO, and Simon Shaw, UK chief creative strategist, will lead the new Shanghai platform, which is made up of H+K’s existing staff there. The Shanghai Addition is already working with clients including Huawei, Honor and Envision, among others. Through clear creative strategy and use of H+K’s extensive global network, the agency seeks to “serve the global ambitions of Chinese brands” by helping them grow quickly and effectively in new territories, said Jack Martin, H+K global chairman and CEO. Speaking to Campaign Asia-Pacific in Cannes, Millar said the skills of the London creative strategy centre will help develop the Shanghai offering. “It’s been borne out of a response to the demands of the clients we work for in China from London,” he said. “What they want to see is rapid mobilisation of the best talent that the total network can provide, on the ground, next to their headquarters [in China].” Agency executives working for Chinese clients across the globe will work together with the Shanghai Addition to service the brands’ demands in specific markets. Millar gave the example of a Chinese energy client working extensively in Germany, meaning the German H+K executives will work closely with the Shanghai Addition executives, and travel to China to offer closer, tailored services to the client. Shaw said the ambition from Chinese brands to grow beyond their domestic market has developed from government support and the fact that “there are now a lot of fantastic Chinese brands”. “We’re even seeing Chinese brands leapfrogging the domestic market and building a global brand from day one,” he said. “They want a global footprint, and we want to work with them in a much more fluid way that puts the right, client-centric team with the client, rather than whoever happens to be geographically closer.”
Read more at: http://www.campaignasia.com/article/hk-strategies-launches-new-china-platform/437406 Hill+Knowlton Strategies today unveiled its new China platform, the Shanghai Addition, at Cannes Lions. An extension of the agency’s global centre of creativity strategy in London, the Shanghai Addition will see H+K connecting Chinese brands with different audiences and markets around the world. Richard Millar, H+K UK CEO, and Simon Shaw, UK chief creative strategist, will lead the new Shanghai platform, which is made up of H+K’s existing staff there. The Shanghai Addition is already working with clients including Huawei, Honor and Envision, among others. Through clear creative strategy and use of H+K’s extensive global network, the agency seeks to “serve the global ambitions of Chinese brands” by helping them grow quickly and effectively in new territories, said Jack Martin, H+K global chairman and CEO. Speaking to Campaign Asia-Pacific in Cannes, Millar said the skills of the London creative strategy centre will help develop the Shanghai offering. “It’s been borne out of a response to the demands of the clients we work for in China from London,” he said. “What they want to see is rapid mobilisation of the best talent that the total network can provide, on the ground, next to their headquarters [in China].” Agency executives working for Chinese clients across the globe will work together with the Shanghai Addition to service the brands’ demands in specific markets. Millar gave the example of a Chinese energy client working extensively in Germany, meaning the German H+K executives will work closely with the Shanghai Addition executives, and travel to China to offer closer, tailored services to the client. Shaw said the ambition from Chinese brands to grow beyond their domestic market has developed from government support and the fact that “there are now a lot of fantastic Chinese brands”. “We’re even seeing Chinese brands leapfrogging the domestic market and building a global brand from day one,” he said. “They want a global footprint, and we want to work with them in a much more fluid way that puts the right, client-centric team with the client, rather than whoever happens to be geographically closer.”
Read more at: http://www.campaignasia.com/article/hk-strategies-launches-new-china-platform/437406 Hill+Knowlton Strategies today unveiled its new China platform, the Shanghai Addition, at Cannes Lions. An extension of the agency’s global centre of creativity strategy in London, the Shanghai Addition will see H+K connecting Chinese brands with different audiences and markets around the world. Richard Millar, H+K UK CEO, and Simon Shaw, UK chief creative strategist, will lead the new Shanghai platform, which is made up of H+K’s existing staff there. The Shanghai Addition is already working with clients including Huawei, Honor and Envision, among others. Through clear creative strategy and use of H+K’s extensive global network, the agency seeks to “serve the global ambitions of Chinese brands” by helping them grow quickly and effectively in new territories, said Jack Martin, H+K global chairman and CEO. Speaking to Campaign Asia-Pacific in Cannes, Millar said the skills of the London creative strategy centre will help develop the Shanghai offering. “It’s been borne out of a response to the demands of the clients we work for in China from London,” he said. “What they want to see is rapid mobilisation of the best talent that the total network can provide, on the ground, next to their headquarters [in China].” Agency executives working for Chinese clients across the globe will work together with the Shanghai Addition to service the brands’ demands in specific markets. Millar gave the example of a Chinese energy client working extensively in Germany, meaning the German H+K executives will work closely with the Shanghai Addition executives, and travel to China to offer closer, tailored services to the client. Shaw said the ambition from Chinese brands to grow beyond their domestic market has developed from government support and the fact that “there are now a lot of fantastic Chinese brands”. “We’re even seeing Chinese brands leapfrogging the domestic market and building a global brand from day one,” he said. “They want a global footprint, and we want to work with them in a much more fluid way that puts the right, client-centric team with the client, rather than whoever happens to be geographically closer.”
Read more at: http://www.campaignasia.com/article/hk-strategies-launches-new-china-platform/437406 Hill+Knowlton Strategies today unveiled its new China platform, the Shanghai Addition, at Cannes Lions. An extension of the agency’s global centre of creativity strategy in London, the Shanghai Addition will see H+K connecting Chinese brands with different audiences and markets around the world. Richard Millar, H+K UK CEO, and Simon Shaw, UK chief creative strategist, will lead the new Shanghai platform, which is made up of H+K’s existing staff there. The Shanghai Addition is already working with clients including Huawei, Honor and Envision, among others. Through clear creative strategy and use of H+K’s extensive global network, the agency seeks to “serve the global ambitions of Chinese brands” by helping them grow quickly and effectively in new territories, said Jack Martin, H+K global chairman and CEO. Speaking to Campaign Asia-Pacific in Cannes, Millar said the skills of the London creative strategy centre will help develop the Shanghai offering. “It’s been borne out of a response to the demands of the clients we work for in China from London,” he said. “What they want to see is rapid mobilisation of the best talent that the total network can provide, on the ground, next to their headquarters [in China].” Agency executives working for Chinese clients across the globe will work together with the Shanghai Addition to service the brands’ demands in specific markets. Millar gave the example of a Chinese energy client working extensively in Germany, meaning the German H+K executives will work closely with the Shanghai Addition executives, and travel to China to offer closer, tailored services to the client. Shaw said the ambition from Chinese brands to grow beyond their domestic market has developed from government support and the fact that “there are now a lot of fantastic Chinese brands”. “We’re even seeing Chinese brands leapfrogging the domestic market and building a global brand from day one,” he said. “They want a global footprint, and we want to work with them in a much more fluid way that puts the right, client-centric team with the client, rather than whoever happens to be geographically closer.”
Read more at: http://www.campaignasia.com/article/hk-strategies-launches-new-china-platform/437406 Hill+Knowlton Strategies today unveiled its new China platform, the Shanghai Addition, at Cannes Lions. An extension of the agency’s global centre of creativity strategy in London, the Shanghai Addition will see H+K connecting Chinese brands with different audiences and markets around the world. Richard Millar, H+K UK CEO, and Simon Shaw, UK chief creative strategist, will lead the new Shanghai platform, which is made up of H+K’s existing staff there. The Shanghai Addition is already working with clients including Huawei, Honor and Envision, among others. Through clear creative strategy and use of H+K’s extensive global network, the agency seeks to “serve the global ambitions of Chinese brands” by helping them grow quickly and effectively in new territories, said Jack Martin, H+K global chairman and CEO. Speaking to Campaign Asia-Pacific in Cannes, Millar said the skills of the London creative strategy centre will help develop the Shanghai offering. “It’s been borne out of a response to the demands of the clients we work for in China from London,” he said. “What they want to see is rapid mobilisation of the best talent that the total network can provide, on the ground, next to their headquarters [in China].” Agency executives working for Chinese clients across the globe will work together with the Shanghai Addition to service the brands’ demands in specific markets. Millar gave the example of a Chinese energy client working extensively in Germany, meaning the German H+K executives will work closely with the Shanghai Addition executives, and travel to China to offer closer, tailored services to the client. Shaw said the ambition from Chinese brands to grow beyond their domestic market has developed from government support and the fact that “there are now a lot of fantastic Chinese brands”. “We’re even seeing Chinese brands leapfrogging the domestic market and building a global brand from day one,” he said. “They want a global footprint, and we want to work with them in a much more fluid way that puts the right, client-centric team with the client, rather than whoever happens to be geographically closer.”
Read more at: http://www.campaignasia.com/article/hk-strategies-launches-new-china-platform/437406 Hill+Knowlton Strategies today unveiled its new China platform, the Shanghai Addition, at Cannes Lions. An extension of the agency’s global centre of creativity strategy in London, the Shanghai Addition will see H+K connecting Chinese brands with different audiences and markets around the world. Richard Millar, H+K UK CEO, and Simon Shaw, UK chief creative strategist, will lead the new Shanghai platform, which is made up of H+K’s existing staff there. The Shanghai Addition is already working with clients including Huawei, Honor and Envision, among others. Through clear creative strategy and use of H+K’s extensive global network, the agency seeks to “serve the global ambitions of Chinese brands” by helping them grow quickly and effectively in new territories, said Jack Martin, H+K global chairman and CEO.
Read more at: http://www.campaignasia.com/article/hk-strategies-launches-new-china-platform/437406 Hill+Knowlton Strategies today unveiled its new China platform, the Shanghai Addition, at Cannes Lions. An extension of the agency’s global centre of creativity strategy in London, the Shanghai Addition will see H+K connecting Chinese brands with different audiences and markets around the world. Richard Millar, H+K UK CEO, and Simon Shaw, UK chief creative strategist, will lead the new Shanghai platform, which is made up of H+K’s existing staff there. The Shanghai Addition is already working with clients including Huawei, Honor and Envision, among others. Through clear creative strategy and use of H+K’s extensive global network, the agency seeks to “serve the global ambitions of Chinese brands” by helping them grow quickly and effectively in new territories, said Jack Martin, H+K global chairman and CEO.
Read more at: http://www.campaignasia.com/article/hk-strategies-launches-new-china-platform/4374 本站文章部分内容转载自互联网，供读者交流和学习，如有涉及作者版权问题请及时与我们联系，以便更正或删除。感谢所有提供信息材料的网站，并欢迎各类媒体与我们进行文章共享合作。
|
||||||
