Levi’s 2011 Go Forth: Now it’s your time

编辑：文静
 

 
8月10日，牛仔品牌李维斯的最新Go Forth全球品牌宣传片开始投放，以 “Now  it’s your time”为主题，激发年轻人努力创造未来的开拓精神。
 

 
 
Levi’s Go forth 2011: Now it’s your time

 
广告的文案出自Charles Bukowski的诗《The Laughing Heart》。由于片中的部分场景与英国最近的事情太巧合，因此广告推迟在英国播放。
 
文案：
your life is your life
don’t let it be clubbed into dank submission.
be on the watch.
there are ways out.
there is a light somewhere.
it may not be much light but
it beats the darkness.
be on the watch.
the gods will offer you chances.
know them.
take them.
you can’t beat death but
you can beat death in life, sometimes.
and the more often you learn to do it,
the more light there will be.
your life is your life.
know it while you have it.
you are marvelous
the gods wait to delight
in you.