2013年,戛纳创意节新增“Innovation Lions”创新狮子奖项,来授予基于技术创新的创意作品。3年过去后,这一类别的报奖数量增长并不明显,但可以看出,作品质量随着每一年科技的进步而更加令人惊叹。我们聊VR,聊NFC,聊人工智能,在创新狮子奖的获奖作品中,你会看到创新技术给人们生活带来的惊人改变。广告门整理出2016戛纳创意节创新奖作品,供大家赏析。 全场大奖作品: Title:GOOGLE DEEPMIND ALPHAGO Client:GOOGLE DEEPMIND Agency:GOOGLE DEEPMIND London 创新狮子奖作品: Title:JUKEDECK | ARTIFICIALLY-INTELLIGENT MUSIC COMPOSER Client:空 Agency:JUKEDECK London Title:PREPEX Client:空 Agency:CIRC MEDTECH Hod Hasharon Title:THE MILL 'BLACKBIRD' Client:空 Agency:THE MILL London Title:DOT. THE FIRST BRAILLE SMARTWATCH. Client:DOT INCORPORATION Agency:SERVICEPLAN Munich Title:THE NEXT REMBRANDT Client:ING Agency:J. WALTER THOMPSON AMSTERDAM Title:LANDCRUISER EMERGENCY NETWORK Client:TOYOTA MOTOR CORPORATION AUSTRALIA Agency:SAATCHI & SAATCHI Sydney Title:EDIBLE SIX PACK RINGS Client:SALTWATER BREWERY Agency:WE BELIEVERS New York Title:THE FIELD TRIP TO MARS Client:LOCKHEED MARTIN Agency:McCANN NEW YORK |