在2016戛纳创意节的最后一天颁奖夜中,备受期待的film craft 类别也如期而至。今年film craft有来自全球的2315件参赛作品,其中77件作品获得金银铜奖。而Droga5 New York 在此类别收获颇丰,几支作品都赢得全场欢呼,并最终拿下年度最佳独立代理公司。其中UNDER ARMOUR PHELPS一举拿下film craft类的全场大奖。同时,广告门也整理了今年film craft 类别的金奖作品,供大家赏析。 全场大奖 Title: UNDER ARMOUR PHELPS Client: UNDER ARMOUR Agency: DROGA5 New York 金奖 Title: HIGH SCHOOL GIRL? Client:SHISEIDO CO., Agency: WATTS OF TOKYO / SHISEIDO CO., LTD. Tokyo Title: YOUR FUTURE IS NOT MINE Client: ADIDAS Agency: JOHANNES LEONARDO New York Title: HENNESSY THE PICCARDS Client: HENNESSY / LVMH Agency: DROGA5 New York / MOET HENNESSY USA New York Title: LOOKING BACK Client: CLARK STREET BRIDGE Agency: FCB CHICAGO Title: SONY TKO Client: STINKDIGITAL Agency: STINK London Title: CHEMICAL BROTHERS 'WIDE OPEN' Client: VIRGIN RECORDS Agency: OUTSIDER London Title: UNDER ARMOUR USA WOMENS GYMNASTICS Client: UNDER ARMOUR Agency: DROGA5 New York Title: SSE 'PIER' Client: ADAM&EVEDDB Agency: ADAM&EVEDDB London Title: CLOSE TO HOME Client: AT&T Agency: BBDO New York Title: DEARDADDY Client: CARE NORWAY Agency: SCHJAERVEN REKLAMEBYRÅ Oslo |