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戛纳创意节第三个颁奖夜:平面、设计、网络单元优胜奖揭晓,大中华区斩获1全场4金2银4铜

2011/6/24 10:02:00 

编辑:文静

戛纳颁奖的第三个夜晚,是中国创意人骄傲的日子。虽然在网络类别未能收获,但在平面和设计两个类别,大中华区共收获1个全场大奖,4座金狮,2座银狮和4座铜狮,是颁奖进行到目前最好的成绩。和去年的1金4银1铜相比,更是向前迈进了一大步。

在获奖的作品当中,上海JWT为新秀丽打造的作品“天堂和地狱”以及香港李奥贝纳为绿色和平创作的“MELTDROUGHTFLOOD”三篇最为热门。上海奥美的作品“痰的危害”也成功冲刺金奖,上海李奥贝纳的“扬爱绝望漩涡”更是不负众望。从入围到现在获奖,相信关注戛纳创意节的朋友们对这些作品早已熟稔于心。

另外,抛开大中华区的作品,今年平面、设计和网络类别上的金奖作品非常丰富,每一件作品都代表着互联网科技的发展和传播方式的更新。广告门为大家带来这些作品,我们不妨在欣赏的同时思考一下,这些作品是否实至名归,精妙在何处呢?

平面类别全场大奖和金奖获奖名单:


全场大奖:

上海JWT: 天堂和地狱 新秀丽



金奖:


曼谷EURO RSCG CHAMELEONFROG RECKITT BENCKISER
布宜诺斯艾利斯 Y&R BUENOS MATCHORCHESTRASPEECH BAYER
汉堡GRABARZ&PARTNER PAINT BUCKETSCAFFOLDINGRAKE VOLKSWAGEN NUTZFAHRZEGE
迪拜Y&R AIRHORNALTITUDE SICKNESS PILLSDEFIBRILLATORLIPSTICK STAIN REMOVERSMELLING SALTSPERSONALIZED TOWELSLITLE BLACK BOOK HARVEY NICHOLS
吉隆坡奥美 JET FIGHTERWRESTLERT-REX MATTEL
圣保罗ALMAPBBDO LADY GAGAMADONNAMICHAEL JACKSON BILLBOARD
布宜诺斯艾利斯DDB SWINGSTAIRSPOOL VOLKSWAGEN
香港李奥贝纳 MELTDROUGHTFLOOD 绿色和平
柏林SCHOLZ&FRIENDS BROWN BEARGREY SEALGORILLA BUND


曼谷EURO RSCG CHAMELEON/FROG RECKITT BENCKISER



布宜诺斯艾利斯 Y&R BUENOS MATCHORCHESTRASPEECH BAYER



汉堡GRABARZ&PARTNER PAINT BUCKETSCAFFOLDINGRAKE VOLKSWAGEN NUTZFAHRZEGE



迪拜Y&R AIRHORNALTITUDE SICKNESS PILLSDEFIBRILLATORLIPSTICK STAIN REMOVERSMELLING SALTSPERSONALIZED TOWELSLITLE BLACK BOOK HARVEY NICHOLS



吉隆坡奥美 JET FIGHTERWRESTLERT-REX MATTEL



圣保罗ALMAPBBDO LADY GAGAMADONNAMICHAEL JACKSON BILLBOARD



布宜诺斯艾利斯DDB SWINGSTAIRSPOOL VOLKSWAGEN



香港李奥贝纳 MELTDROUGHTFLOOD 绿色和平



柏林SCHOLZ&FRIENDS BROWN BEARGREY SEALGORILLA BUND

平面类大中华区获奖名单:

全场大奖:
上海JWT: 天堂和地狱 新秀丽

金奖:
上海JWT: 天堂和地狱 新秀丽
香港李奥贝纳 MELTDROUGHTFLOOD 绿色和平

银奖:
香港李奥贝纳 MELTDROUGHTFLOOD 绿色和平
上海JWT: 天堂和地狱 新秀丽

铜奖:
香港DDB CORNFLAKESRAISINSCRACKERS FRESHLOCK CHINA



设计类别全场大奖和金奖名单:

全场大奖:
芝加哥 DIGITAL KITCHEN THE COSMOPOLITAN DIGITAL EXPERIENCE THE COSMOPOLITAN OF LAS VEGAS



金奖:
汉堡JUNG VON MATT PLAYING THE UNDERGROUND JEUDI
蒙特利尔COSSETTE CENAKOVSKI THEATRE DU NOUVEAU MONDE
墨尔本JWT STORIES FROM THE STREET MELBOURNE WRITERS FESTIVAL 2010 MELBOURNE WRITERS FESTIVAL
曼彻斯特 THE CHASE CREATIVE CONSULTANCY ALMOST EXTINCT BBC
CREATIVE JUICEBANGKOK(TBWA) TAMIYA CALENDAR SIAM TAMIYA
东京奥美 CHEMICAL REACTION SHU’S PRODUCTION
汉堡GOBASIL BASISBIBEL GERMAN BIBLE SOCIETY
FORSMAN&BODENFORS,GOTHENBURG HOMEMADE IS BEST IKEA
BBDO GERMANY,DUSSELDORF THE INTERACTIVE COAL-GATE BBDO
新德里OUT OF THE BOX LOVE BLOSSOMS HERE OTHER’S PRIDEMARVEL GROUP OF COMPANIES
圣保罗JWT THE UNBELIEVABLE IS FOUND AT EMILIANO HOTEL EMILIAND
COSSETTE,MONTREAL I AM ONE THOUSAND ENABLIS
THE PARTNERS, LONDON GOING GOING GONE RED! RICHARD HOUSE
上海奥美 SPIT PUBLIC HEALTH BUREAU OF FENGXIAN,SHANGHAI
SERVICEPLAN,MUNICH LIGHT WALL REFLECTION BMW
巴黎HAVAS CITY NOT YOUR EVERYDAY EVERYDAY MONOPRIX
TOKYU AGENCY GRAPHIC EXPLANATION PIE INTERNATIONAL
纽约THE MILL 2010 OPEN TITLES OFFF INTERNATIONAL FESTIVAL
圣保罗LODUCCA BALLOONS MTV
FORSMAN&BODENFORS,GOTHENBURG HOMEMADE IS BEST IKEA
东京MASASHI QANTA SAQOOSHA HIROKI SOURMIRROR ZENITH
汉堡KEMPERTRAUTMANN WALL OF FAME EDDING
芝加哥DIGITAL KITCHEN THE COSMOPOLITAN DIGITAL EXPERIENCE THE COSMOPOLITAN OF LAS VEGAS
马德里LEO BURNETT IBERIA MR.LEE,TAILOR TO SUPERHEROES AND VILLAINS SONY PLAYSTATION
SID,LEE,MONTREAL BOTA BOTA, SPA-ON-WATER BOTA BOTA
纽约JWT BURMA HUMAN RIGHTS WATCH
上海李奥贝纳 扬爱(绝望漩涡) 广州扬爱特殊儿童家长俱乐部
KING,STOCKHOLM GOOD LIFE ICA
伦敦MOVING BRANDS ALL ABOUT TEA TEA
IVITY BRAND CORP,LISBON SONAE BRAND IDENTITY SYSTEM SONAE
巴黎HAVAS CITY NOT YOUR EVERYDAY EVERYDAY MONOPRIX


汉堡JUNG VON MATT PLAYING THE UNDERGROUND JEUDI


CENAKOVSKI / COSSETTE, Montreal / COSSETTE Montreal / THEATRE

STORIES FROM THE STREET / JWT, Melbourne / 2010 MELBOURNEWRITERS FESTIVAL


ALMOST EXTINCT / THE CHASECREATIVECONSULTANCY,Manchester / BBC WILDLIFE FUND


TAMIYA CALENDAR / CREATIVEJUICEBANGKOK(TBWA), Bangkok / TAMIYA MODEL KITSSHOP


CHEMICAL REACTION / OGILVY & MATHERJAPAN, Tokyo / CORPORATE TOOL


BASISBIBEL / GOBASIL, Hamburg / BIBLE COVER DESIGN


HOMEMADE IS BEST / FORSMAN &BODENFORS,Gothenburg / DEPARTMENT STORE(类别Books)


THE INTERACTIVE COAL-GATE / BBDO GERMANY,Düsseldorf / ADVERTISING AGENCY


LOVE BLOSSOMS HERE / OUT OF THE BOX, NewDelhi / PRESCHOOL


THE UNBELIEVABLE IS FOUND AT EMILIANO / JWT BRAZIL, São Paulo / HOTEL EMILIANO BOOK


I AM ONE THOUSAND / COSSETTE, Montreal / NON-FOR-PROFITORGANIZATION


GOING GOING GONE RED! / THE PARTNERS,London / GO RED!


SPIT / OGILVY SHANGHAI / PUBLIC AWARENESS OFSPITTING


LIGHT WALL REFLECTION / SERVICEPLAN, Munich / BMW M3 COUPE


NOT YOUR EVERYDAY EVERYDAY / HAVAS CITY, Paris / MONOPRIX


GRAPHIC EXPLANATION / TOKYU AGENCY,Tokyo / GRAPHIC EXPLANATIONINADVERTISEMENT(BOOK)


2010 OPEN TITLES / THE MILL, New York / INTERNATIONALFESTIVAL


BALLOONS / LODUCCA,Sao Paulo / MTV


HOMEMADE IS BEST / FORSMAN &BODENFORS,Gothenburg / DEPARTMENT STORE(类别Design Photography)


SOUR/MIRROR / MASASHI QANTASAQOOSHA HIROKI,Tokyo / INDEPENDENT BAND


WALL OF FAME / KEMPERTRAUTMANN,Hamburg / WRITING TOOLSCOMPANY


THE COSMOPOLITAN DIGITAL EXPERIENCE / DIGITAL KITCHEN,Chicago / HOTEL DIGITALXPERIENCE


MR. LEE, TAILOR TO SUPERHEROES AND VILLAINS / LEO BURNETT IBERIA,Madrid / DC UNIVERSE ONLINE


BOTA BOTA, SPA-ON-WATER / SID LEE, Montreal / FLOATING SPA


BURMA / JWT NEW YORK / HUMAN RIGHTSPETITION


DESPAIR WHIRLPOOL / LEO BURNETTSHANGHAI / YANG AI


GOOD LIFE / KING, Stockholm / RETAIL STORECORPORATE MESSAGE


ALL ABOUT TEA / MOVING BRANDS,London / TEA


SONAE BRAND IDENTITY SYSTEM / IVITY BRAND CORP,Lisbon / MUTLINATIONAL RETAILGROUP


NOT YOUR EVERYDAY EVERYDAY / HAVAS CITY, Paris / MONOPRIX


设计类大中华区获奖名单:

金奖:
上海奥美 SPIT PUBLIC AWARENESS OFSPITTING
上海李奥贝纳 扬爱绝望漩涡 广州扬爱

铜奖:

上海JWT ANTA LI XIAOXU’S SHOEBOX INSTALLATION 安踏运动产品
上海W+K YOUR GAME IS YOUR VOICE 耐克
北京奥美 DISPOSABLE FOREST 绿色和平

上海JWT ANTA LI XIAOXU’S SHOEBOX INSTALLATION 安踏运动产品


上海W+K YOUR GAME IS YOUR VOICE 耐克

北京奥美 DISPOSABLE FOREST 绿色和平

网络类别全场大奖及金奖名单:

全场大奖:
纽约GOOGLE CREATIVE LAB THE WILDERNESS DOWNTOWN GOOGLE
波特兰W+K RESPONSE CAMPAIGH PROCTER&GAMBLE
纽约RGA PAY WITH A TWEET INNOVATIVE THUNDER



纽约GOOGLE CREATIVE LAB THE WILDERNESS DOWNTOWN GOOGLE



波特兰W+K RESPONSE CAMPAIGH PROCTER&GAMBLE



纽约RGA PAY WITH A TWEET INNOVATIVE THUNDER

金奖:
伦敦SAPIENTNITRO SNEAKERPEDIA FOOT LOCKER
东京电通 LUCKY LINE UNIQLO
GOOGLE,MOUNTAIN VIEW ART PROJECT GOOGLE
FORSMAN&BODENFORS, GOTHENBURG LULLABIES IKEA
汉堡KEMPERTRAUTMANN WALL OF FAME EDDING INTERNATIONAL
纽约BBH CHROME FAST GOOGLE
SAATCHI&SAATCHI LA PRIUS GOES PLURAL INTRO WEB VIDEO TOYOTA MOTOR SALES
波特兰W+K RESPONSE CAMPAIGN JS BEALS PROCTER& GAMBLE
东京 DRILL XYLOPHONE NTT DOCOMO
FORSMAN&BODENFORS,GOTHENBURG LULLABIES IKEA
巴黎PUBLICIS CONSEIL 360° RENAULT
洛杉矶ALEXX HENRY THE FIRST IPAD MOTION COVER&INTERACTIVE SPREAD VIV MAG
纽约GOOGLE CREATIVE LAB THE WILDERNESS DOWNTOWN GOOGLE
伦敦AKQA HEINEKEN STARPLAYER HEINEKEN
JUNG VON MATT, STOCKHOLM GET AWAY STOCKHOLM MINI
阿姆斯特丹W+K WRITE THE FUTURE NIKE
多伦多BBDO CAT WRIGLEY
洛杉矶DEUTSCH INC. THE FORCE VOLKSWAGEN
波特兰W+K RESPONSE CAMPAIGN PROCTER&GAMBLE
巴黎LOWE STRATEUS UNBEARABLE DSCR ROAD SAFETY
伦敦TOASTER LIFE IN A DAY YOUTUBE



东京电通 LUCKY LINE UNIQLO



GOOGLE,MOUNTAIN VIEW ART PROJECT GOOGLE



纽约BBH CHROME FAST GOOGLE



巴黎PUBLICIS CONSEIL 360° RENAULT



伦敦AKQA HEINEKEN STARPLAYER HEINEKEN



JUNG VON MATT, STOCKHOLM GET AWAY STOCKHOLM MINI

阿姆斯特丹W+K WRITE THE FUTURE NIKE



多伦多BBDO CAT WRIGLEY



洛杉矶DEUTSCH INC. THE FORCE VOLKSWAGEN



巴黎LOWE STRATEUS UNBEARABLE DSCR ROAD SAFETY

颁奖现场:



网络单元颁奖



除去上台领奖的,那是真的座无虚席~



为优秀作品喝彩!



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