每一年的戛纳创意节,影视类奖项都是热门奖项之一。安排在最后一晚,算是整个创意节的压轴颁奖奖项。与其他新增的创新类别相比,影视类能受到如此高度重视,想必就在于影视这一传播形式在今天的主流地位不曾被取代。今年获奖的作品可谓实至名归,他们以各自的出发点最大限度地打动你,带你来到充满想象力和魅力的创意世界。广告门整理出2016戛纳创意节影视类全场大奖及金奖作品,供大家赏析。 全场大奖: Title:SHOPLIFTERS Client:HARVEY NICHOLS Agency:ADAM&EVEDDB London 金奖: Title:PARTY Client:AB INBEV Agency:DEL CAMPO SAATCHI & SAATCHI Buenos Aires Title:NEVER ALONE TV Client:DIAGEO Agency:AMVBBDO London Title:ROCKET CAR Client:OLD SPICE Agency:WIEDEN+KENNEDY Portland Title:WHALE Client:OLD SPICE Agency:WIEDEN+KENNEDY Portland Title:TINY DANCER Client:JOHN LEWIS INSURANCE Agency:ADAM&EVEDDB London Title:BLOOD Client:SCA Agency:AMVBBDO London Title:UNDER ARMOUR PHELPS Client:UNDER ARMOUR Agency:DROGA5 New York Title:FOREST Client:GEICO Agency:THE MARTIN AGENCY Richmond Title:MANBOOBS Client:MACMA Agency:DAVID Buenos Aires Title:HOW TO GET PERFECT RED LIPS Client:MAKE LOVE NOT SCARS Agency:OGILVY & MATHER MUMBAI Title:HOW TO APPLY EYELINER Client:MAKE LOVE NOT SCARS Agency:OGILVY & MATHER MUMBAI Title:LOOK WHO'S DRIVING Client:VOLVO TRUCKS Agency:FORSMAN & BODENFORS Gothenburg Title:HIGH SCHOOL GIRL? Client:SHISEIDO CO., Agency:WATTS OF TOKYO / SHISEIDO CO., LTD. Tokyo Title:HOUSE OF CARDS - FU 2016 Client:NETFLIX Agency:BBH NEW YORK |